Freelance Website Content Editor

🚀 We're hiring: Freelance Website Content Editor – Migration & UX Focus

We are rebuilding our website at Soil Association – and looking for a skilled content professional to help us migrate, refine and elevate our digital content.

If you're a detail-driven editor with a passion for user experience, accessibility and purpose-led storytelling, this is a brilliant opportunity to make an impact.

📝Role highlights:
- £250/day, 3 days/week, 6-month contract
- Flexible location (with access to our Bristol office)
- Work on a major content migration project using Umbraco

🌱 We’re a charity with a ambitious mission – restoring nature and ensuring good food for all. If that resonates with you, we’d love to hear from you.

Application details are [below]. No agencies, please.

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Freelance Website Content Editor – Migration and UX focus

We’re looking for a freelance content editor to help us migrate and elevate our website content as part of a major rebuild project. If you’re a detail-driven editor with a passion for user experience and purpose-led content, we’d love to hear from you.

Rate: £250/day

Schedule: 3 days per week

Duration: 6 months

Location: Flexible, with the option of using our Bristol office

About us

The Soil Association is the innovative food and nature charity that develops practical food, farming and forestry solutions to restore nature and ensure good food for all. About the role We are currently undertaking a website rebuild project, led by our Digital team. This project offers a golden opportunity to rationalise and improve our website content, improving our user experience, and making it easier for people to understand and engage with our cause.

We are looking for a skilled and energetic content professional to join the team and support this large-scale content migration, from our existing CMS (Umbraco) to a newer version of Umbraco. You will play a key role in this migration, writing and editing content to high editorial and design standards.

Your responsibilities will include proofreading, restructuring copy, correcting formatting, ensuring a consistent style and tone of voice, adding metadata, and building pages to match wireframes.

You will work as part of a small content team, reporting to our Website Content Editor.

You will collaborate with stakeholders and subject matter experts to write, edit and signoff content, and support our content-owning teams to uphold quality standards. You may also rewrite some high value, priority content. You will build content in our new Umbraco CMS, inputting content into new components, ensuring these are formatted correctly and consistently. You will size and save images and documents to agreed standards. You may also support in creating templates.

Key responsibilities

 Write, restructure and edit web content to agreed quality standards

 Build and format pages in line with wireframes and content design principles

 Proofread for spelling, grammar and formatting accuracy

 Ensure consistent style, tone of voice and brand alignment across all pages

 Complete and optimise metadata for SEO and accessibility

 Collaborate with stakeholders and subject matter experts to review and sign off content

 Work in the Umbraco platforms and potentially in an interim solution (e.g. Easy Content)

 Build content workflows and templates

 Track and report on migration progress, ensuring we keep to project timelines Essential skills & experience

 Strong understanding of best practice content design, accessibility (including WCAG 2.2) and SEO principles

 Proven experience in content design, including writing, editing and structuring content for websites

 Skilled at working with content management systems (preferably Umbraco)

 Excellent attention to detail and editorial accuracy

 Ability to apply brand guidelines and tone of voice consistently

 Experience collaborating with multiple stakeholders and subject matter experts, with the ability to manage diƯering views diplomatically

 Ability to work to agreed timelines, and take a pragmatic mindset, balancing quality with efficiency to maintain project progress

 Experience creating accessible content, including screen-reader compatibility, alt text and heading structures

 Self-motivated, with the ability to work independently and collaboratively

 Familiarity with project management and productivity tools such as Trello, Jira and Teams

 Understanding of best practice in content design for mobile Desirable

 Experience working with a charity or not for profit organisation

 Familiarity with content migration processes

 Experience working in agile or iterative project environments

 Familiarity with HTML / CSS basics to fix formatting or troubleshoot

 Knowledge or interest in food, farming and nature

Application process

To apply, please send your CV and a short cover letter to [click apply], telling us why this role excites you and how your experience fits. Feel free to include a portfolio or examples of your work. We will run online interviews during w/c 6 October. We are looking for someone to start in the role asap.

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☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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