Freelance Social Media Growth Marketer

Let's work together? Inner Circle Strategy is hiring across Social, PR and Marketing Strategy in Lagos & London. If you've got good taste, know how to execute (or will do everything to learn) and love variety, get in touch:

Posted by: Abiola B., Chief Strategist

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Location: London (Hybrid Working)

Fluency in UK/US pop culture required

Time Commitment: Freelance

Experience Level: 2–4+ years

Only successful candidates will be contacted

ABOUT THE ROLE

This role is ideal for someone who is looking to strengthen their skills in content marketing. There is ample opportunity to learn across a series of projects.

This role is for someone who is obsessed with growth. You understand the TikTok and Instagram algorithms at a mechanical level, how content gets distributed, why some accounts scale and others plateau, and exactly what levers to pull to accelerate both. You have excellent taste and the analytical instincts to back it up. You will own social growth across a portfolio of brands and individual clients, building channels that compound.

Reporting line: This role reports directly to the Senior Content Strategist, with direct access to and mentorship from the Founder.

ROLE DESCRIPTION

Growth strategy & channel scaling

• Own follower growth, reach, and engagement targets across client TikTok and Instagram accounts
• Engineer content systems built for distribution, storytelling and aesthetics
• Identify growth opportunities, replication patterns, and format opportunities
• Run content experiments, analyse results, and double down on what scales
• Adapt growth strategy by client and product feature, as brand accounts require different mechanics than individual talent

Content creation & creative direction

• Develop highly engaging content concepts rooted in platform-native behaviour and culture
• Brief and direct graphic designers, videographers etc. to produce content aligned to your content plan
• Know the difference between content that looks good and content that actually grows accounts
• Create graphics in canva, Figma and edit simple short form videos for TikTok, Instagram Reels and other equivalent platforms 

Platform & algorithm understanding

• Know how to leverage TikTok and Instagram algorithm and product features, and stay ahead of changes and dates
• Understand SEO, hashtag strategy, trending sounds and other technical tools 
• Know how to read platform analytics at a detailed level and draw actionable insights from our internal reports 

What We're Looking For

• A proven track record of growing TikTok and/or Instagram accounts
• A true understanding of global trends, across the UK, US and Nigeria 
• Deep platform fluency: algorithm mechanics, content formats, distribution logic, analytics
• High taste level combined with a growth mindset
• Experience managing multiple accounts simultaneously across brand and talent clients
• Analytical, fast-moving, and comfortable running and reading content experiments
• Bonus: experience at a marketing or talent agency