We're looking for a freelance marketer to join our growing team here at WellTheory! (~15 hours/week)

We love a marketing generalist and we've got big plans for ya. So if your resume has a little of this (email, writing, events, webinars) and a little of that (coordination, data analysis, project management), you just might be the one <3

Details below. Hit me up with questions. Tell your friends, favorite old colleagues, family members, you get it.

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Marketing Specialist (Part-Time)

The Role

Marketing Specialist, Part-Time/Contract

We’re looking for a part-time Marketing Specialist who thrives on execution, turning ideas into real outcomes that drive our business forward. In this role, you’ll support enrollment growth by coordinating campaigns, developing content and assets, and executing webinars, events (with help!), and client-facing initiatives from start to finish.

You’ll be hands-on across content development and email, print, direct mail, website, and offline project coordination — partnering closely with Design, Operations, Care, Product, and external partners to make sure nothing slips through the cracks. This is an execution-heavy role with room to grow, ideal for someone who’s organized, creative, and energized by variety.

If you’re someone who enjoys owning details, writing copy, and bringing structure to fast-moving projects, then this role is for you.

What You’ll Do

• Plan, organize, and help execute webinars with partners, including timelines, coordination, and execution support
• Coordinate marketing projects across design, development, operations, and external partners
• Design and execute online and offline enrollment marketing strategies to drive member adoption
• Develop new sales and enrollment marketing assets from start to finish — owning briefs, drafting copy, and partnering with design to bring assets across the finish line
• Support planning and coordination of events, including onsite materials, swag, signage, and other print materials
• Develop processes and content for collecting testimonials from our members on an ongoing basis
• Ensure all projects stay organized, accurate, on-brand, and delivered on time

Skills & Experience

These are not strict requirements, but describe someone who might be a great fit for WellTheory and this role:

• Strong writer, with the ability to craft clear, compelling copy across sales, enrollment, and marketing materials
• Some experience with email marketing execution, including drafting, building, and/or coordinating sends
• Highly organized with serious attention to detail — you catch issues before they ship
• Creative and strategic thinker who can translate goals into effective messaging and campaigns
• Experience with content development, from strategy through execution
• Solid project management skills, with experience using tools like Asana (or similar)
• Scrappy, adaptable, and resourceful. You stay calm under pressure and thrive in a fast-paced, fully remote environment

Bonus Points

• Experience with direct mail marketing
• Background in digital health or healthcare-adjacent industries
• Experience in startups or high-growth environments
• Ability to analyze marketing performance data, draw insights, and make informed recommendations
• Comfort presenting learnings or recommendations to senior-level stakeholders, translating data into clear narratives

Who We’re Looking For

Outside of the specific role, here are qualities that make someone successful at WellTheory:

• Empathy for the autoimmune experience. You don’t need to have an autoimmune condition, but you care deeply about patient experience and thoughtful communication.
• Beginner’s mindset. You love learning, ask questions, and aren’t afraid to try, test, and iterate.
• Unreasonably relentless. You take ownership, follow through, and find a way to get things done.

There are very few moments in life where you can change the world at scale and out of those few moments, there are even fewer moments where it is the right combination of passion, impact, and personal growth. We’d be thrilled to have you join us.

Details**:**

• Location: Remote
• Role type: Part-time, hourly contract role (~15 hours per week)
• Flexible schedule
• Title: Marketing Specialist
• Reports to: Head of Marketing
• Hourly rate range: USD $55-$65/hour

Interested?

Email [click apply] with “Application: Part-Time Marketing Specialist” in the subject line along with:

• Resume or LinkedIn
• What is your unique superpower?
• What's your favorite health or wellness-related topic to nerd out on and why?

About WellTheory

Autoimmune disease is one of the fastest-growing and most costly categories in healthcare today. It impacts over 50 million Americans and costs the system more than $160 billion annually. It’s also one of the most misunderstood. For too long, patients have been dismissed, unheard, and left without answers. WellTheory is on a mission to change that. We’re building something we wish had existed years ago on our own journeys — care that’s truly personalized, proactive, and rooted in compassion.

This is an exciting moment to join our team. We’ve raised $26.2M in funding and are backed by top-tier investors like General Catalyst, Accel, 7wire, and Box Group. In the past year, we’ve grown 10x in membership and 5x in revenue.

At WellTheory, we believe that anything can be achieved through pure will, determination, and grit and value teammates with a similar mentality. If that sounds like you we hope you’ll join us 🚀

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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