Freelance Insights Writer

Come and join the team! We're hiring for a Freelance Insights Writer across both Fashion and Beauty Monitor and Influencer Intelligence 

Posted by: Elizabeth Taylor

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About the role:

Influencer Intelligence and Fashion & Beauty Monitor are looking for an analytical insights writer to support the team for three months on a part-time basis. This role sits at the heart of our content marketing strategy, using knowledge and expertise to drive leads, brand visibility and client relationships for the brands.

Our platforms offer business-to-business insights, data and contacts to influencer marketing, PR and media professionals, assisting with campaign planning and execution.

You will be responsible for researching, writing and optimising high-quality content that resonates with PR and influencer marketing professionals. Primarily this will focus on blog posts, but may also include infographics, whitepapers and other thought-leadership assets.

Day-to-day:

Operational

• Plan, write and publish a minimum of two blog posts per week, per product for Fashion & Beauty Monitor and Influencer Intelligence.

• Amplify blog posts across each platform’s social media channels.

• Uphold brand consistency, tone and target messaging across all blog content.

• Create, write and design best practice white papers and infographics to support the marketing team where needed.

• Support research report authors on the completion of longer-form content, setting up interviews, providing best practice case studies, copyediting, proofing and setting into design.

Strategic

• Develop problem-solving content that highlights industry challenges and demonstrates how our platforms and services provide solutions.

• Understand the competitive landscape and develop blog content accordingly to ensure that the platforms’ content continues to provide leading insight.

• Keep up-to-date with the latest developments in the creator and PR industries, producing reactive content on key topics and trends in a timely manner.

• Utilise our network of clients and industry thought leaders to complement expert commentary.

Knowledge

• Strong understanding of the creator marketing industry and brand partnership landscape.

• Solid grasp of the broader marketing and PR ecosystem.

• Ability to tailor content for varied professional audiences across UK, US and global markets.

• Awareness of competitor offerings and trends affecting PR and influencer marketing professionals. 

Essential Skills:

• Proven ability to craft B2B content that drives engagement.

• Excellent writer, with a strong understanding of spelling and grammar.

• Creative and ideas-driven, with an understanding of what makes compelling commercial content.

• Working knowledge of SEO and AI search best practices.

• Confident communicator with strong outreach and interview skills for building relationships with brands, PRs, influencers and media.

• Knowledge of the influencer marketing space.

Desirable Skills:

• Experience producing B2B content for SaaS platforms.

• Knowledge across both UK and US markets.

• Understanding of analytics tools such as GA4.

Interview Process:

The interview process will take place over three stages:

-         Initial 15-minute introductory call

-         Interview + written task

Please send applications to: [click apply}. No agencies please.

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