Freelance Direct Response Copywriter

Future-Able is looking for a Direct Response Copywriter (Freelance) to work for:

Naked & Thriving - A fast-growing skincare brand on a mission to change the beauty industry for good. We craft clinically effective, plant-based formulas with sustainability at the core of everything we do. Our products deliver real results - without compromise - and our growing team is passionate about building a beauty brand that prioritizes people and the planet.

We’re in an exciting phase of growth and seeking a freelance Direct Response Copywriter to help us reach and convert new audiences through high-performing, on-brand ad creative and landing pages.

Location: Remote (EST Time Zone)

Reports to: Creative Director

Currently looking for a freelance Copywriter to work approximately 15 hours per week (to start.)

About the Role

As a Direct Response Copywriter, you’ll write copy that converts without sounding like it was written by a robot on a deadline. You’ll collaborate closely with our Creative Director and Marketing teams to craft clear, compelling copy that moves audiences from scrolling to clicking to checking out.

This role requires a deep understanding of performance marketing, customer psychology, and what makes someone say “I need that serum - now.”

Responsibilities

• Write compelling, high-converting copy for paid social ads, video scripts, and landing pages
• Develop messaging that captures attention, clearly communicates benefits, and drives action
• Partner with designers to ensure copy and visuals work together seamlessly
• Stay on top of performance data and optimize copy based on what’s actually working
• Contribute ideas for creative testing - subject lines, hooks, angles, headlines, CTAs
• Maintain brand voice while flexing tone to speak to various audience segments
• Ensure all copy meets compliance standards for skincare advertising

Qualifications

• 3+ years of experience writing direct response copy, ideally for DTC beauty, skincare, or wellness
• Strong portfolio with examples of paid ad and landing page copy that performs
• Deep understanding of copy structures that drive action (PAS, AIDA, objection-handling, etc.)
• Ability to distill complex product info into easy, benefit-focused messaging
• Comfortable writing multiple variations and rapid testing copy angles
• Collaborative, responsive, and comfortable working in a fast-paced, feedback-rich environment
• Passion for clean beauty and a love for skincare

What Success Looks Like

• Ads and landing pages hit or exceed KPIs (CTR, ROAS, CVR, etc.)
• Messaging feels fresh, elevated, and unmistakably Naked & Thriving
• Copy is delivered on time, on brief, and optimized for performance
• You help the team learn what resonates - and what doesn’t - through smart testing

Please include a resume with a link to your portfolio when applying.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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