We're looking for a freelance strategist/concepter/copywriter. Want to work with our team, creating brands and products for cutting edge early-stage startups? Check out [click apply] and text Tammo Mamedi.

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Strat. and copy freelance brief

Hello, strategic person,

this is a brief outline of a freelance gig with and for Overnice – a Berlin-based creative studio specializing in branding, product design, and UX/UI for VC-backed tech startups.

Are you conceptually strong, passionate about copy that moves people, and obsessed with great web experiences? Then consider joining an ambitious, agile team working on the very bleeding edge of the (as of late, mainly AI-) startup world.

Essentials

Date: 11th of May – 21st of August

Volume: 18h/w x14 weeks = 252h

Compensation: monthly, please name your rate!

Mode: Remote, on-site workstation available. If located in Berlin: Thur. is mandatory office day

Software: All necessary tooling will be provided, though we’re curious about what you use.

Hardware/equipment: Can be provided, own device would be preferred

Tooling we use: Slack for comms, Linear for PM, Figma for design (and design-related copy), Notion for documents and longer copy, Claude for AI.

😎 About Overnice

Overnice is a brand and product studio. Our work spans brand strategy, visual identity, UX and web design, copywriting, and custom development. We don't separate brand from product: everything we do is rooted in strategy, we look at things holistically, we think than act.

Our clients are typically, but not exclusively, U.S. based (or at least funded) early-stage tech startups. Check the website for references.

Our team is rather boutique (meaning small) with two founders, three designers, one developer and one PM. We speak and work in english.

Generally speaking, we care a lot about our output and quality. It’s what we need you for!

🗺️ Context of the engagement

Tammo, one of the founders, is going on a three-month parental leave. It will be your task to take over his client-related strategy, concept, and copy task.

Strategy and concept are what enable everything else at Overnice. Our designers are mostly senior and own their projects end-to-end. We also have in-house frontend development: React, Next.js, Vue, Svelte, Framer, whatever fits the project. But none of that moves without a strategic starting point: positioning, messaging, a concept direction, and website copy. Without that, design and development either stall or drift, it will be your job to keep these things (strategically on track).

While you will be working closely with the team, Tammo will be available for questions and even support. It just might take him a while to get back.

You will start and end with some overlap to ensure a smooth transition.

🔭 Scope of the engagement

There won’t be a specific set of projects during the three months. You will be the go-to person supporting all active and up-and-coming projects with your expertise in the following categories:

Brand strategy

You’re the strategic and conceptual brain behind branding-related efforts. This includes coming up with a brand strategy, based on client and market insights.

• Sparring with clients to align.
• Preparing angles and briefs for the team.
• Assuring the team’s results align with the brand strategy.

Mind that we work with early-stage startups – There are no six-week audits. More like: understand the product, talk to the founders, define a direction, and run with it.

Website concept

Our websites are narrative- and experience-driven. Create high-level wireframes that outline a story and structure the client’s value proposition. Provide the designers with guidance and review if their results are on target.

Website messaging and copy

Work closely with our clients and along our strategy to craft headlines, sub-lines, and body copy for websites and web experiences.

UI messaging and copy

Unlike website copy, UI copy is way more functional. Ensure users understand what they need to do, and provide clarity about what’s going on. Work directly with the designers to create the UI.

Brand & marketing concept

Create interesting and conversion-driven concepts for ad placements, conference participation, or digital experiences. These tasks are rather rare, but we love supporting our clients with creative input to elevate their marketing activities, e.g., coming up with a cool conference booth concept.

Whatever you bring to the table

We always like to learn and are curious about your take and perspective on work!

🏗️ How we work

We work for startups. That means fast, agile, no long runways. A typical project doesn't have months for strategy. Sometimes the concept-to-design handoff takes days. We don't produce 40-page strategy documents. Our clients wouldn't pay for that, and honestly, it's not what they need. What we produce is clear, actionable direction. Enough structure to guide decisions, light enough that it doesn't slow anyone down, and doesn’t get in the way of creativity.

It's not about looking pretty. It's about achieving goals. We follow the client's strategy or help them create one. Then we make sure the brand, the product, the website all tell the same story.

A typical project flow:

1. Kickoff with the client, understand the business
2. Define strategic direction (positioning, tone, key messages)
3. Translate into a design brief or content wireframe
4. Support the designer through execution with copy and feedback
5. Review before anything goes to the client

⛳ Projects

The actual assignments and projects might change, but here are two retainer projects that you will likely tackle:

Nimiq – a crypto project, focused on an app where users can earn crypto.

Our oldest client, which is currently embarking on a new chapter, is focused on a new flagship app that will bundle its various products.

You will support a brand update and the creation of this new app. This will mainly involve providing branding guidance for UI creation, providing creative sparring for UX, and, most importantly, creating the app's copy.

Casco – a cybersecurity company providing AI-pentests.

The YC-funded early-stage startup is on its way to becoming more mature. We’re responsible for everything brand and design, supporting them with their website, marketing assets, UI, and conference appearances, etc.

It will be your job to see through a brand update. It will likely be conceptually finished by the time you start, so you’d rather oversee and support its implementation than create it.

Case studies and internal content.

Almost all of our business comes from referrals. Hence, case studies are key. If there’s time, we’d like you to support the case study creation with both structure and copy. We’re keen to get your fresh perspective!

📬 Please reach out

to [click apply] if you’re interested.

We're looking forward to your feedback.

All the best

Tammo

Overnice Creatives GmbH Kreuzbergstr. 28 10965 Berlin

+49 160 36 36 113

overnice.com