Freelance Content Writer

Company Overview

DOCS Dermatology Group is a leading network of independent, board-certified dermatology practices offering patient-first care across 10 states. With over 200 providers and 120 clinics across 25+ practice brands, we specialize in general dermatology, surgery, pathology and cosmetic treatments. Our experienced team of dermatologists, surgeons and advanced practitioners is dedicated to delivering personalized, high-quality care in a welcoming environment. As one of the nation’s largest and most respected dermatology groups, DOCS is committed to clinical excellence and an elevated patient experience, ensuring accessible, compassionate care in the communities we serve.
 

Position Summary

Our small, in-house marketing team supports both patient-facing practices and our parent MSO brand. We’re seeking a seasoned freelance content writer to help us bring consistency, clarity, and creativity to our brand communications across digital and print.This role offers the opportunity to shape and support a growing brand, while producing copy that drives real impact in patient care, physician referrals, and brand growth. You'll collaborate with a nimble and supportive marketing team including our Creative Director, Director of Brand & Communication, CRM Director, and Chief Marketing Officer.
 

Scope of Work
 Initial Priorities:

• Support the copy development of marketing materials such as:
  • Referral brochures and one-pagers for physicians
  • Consumer-facing brochures and in-office handouts
  • Promotional ad copy (digital & print)
• Assist in messaging and positioning for our parent MSO brand (B2B audience)
• Contribute to the development and rollout of a distinct brand voice and tone across the organization, based on our existing brand guidelines for DOCS Dermatology Group and DOCS Dermatology websites

Ongoing & Expanded Needs:

• Write or edit copy for CRM campaigns (email and SMS), provider spotlights, paid media, landing pages, and other marketing initiatives
• Support multi-location practice differentiators and brand storytelling
• Refine general website copy for affiliate practice websites (e.g., homepage, about us, provider bios, etc.) (as needed)
• Write and revise website service page content for medical and cosmetic dermatology across affiliate practice websites (as needed)

Minimum Qualifications

We’re looking for a collaborative, strategic writer with:

• Proven experience writing for healthcare, wellness, or medical aesthetics brands
• Strong understanding of both patient-facing (B2C) and provider-facing (B2B) messaging
• Ability to match tone and adapt voice across multiple brands while maintaining clarity and consistency
• Familiarity with SEO best practices for website content
• Excellent communication and ability to take feedback, iterate quickly, and meet deadlines
• Flexible availability. This is an ongoing remote role with the potential for long-term collaboration. Hours will start at 10-20 hours per week with ability to scale to ~30 hours/week
• Bonus if you’ve supported a brand undergoing rapid growth, rebranding, or multi-location expansion.

---

☀️ To apply to this role, click the "Apply" button. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

📢 Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.