Freelance Content Strategist

Who we are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.

The team you will be part of

The Social Commerce Team is a fast-growing team leading the way in livestream selling, short video content, and affiliate marketing across Southeast Asia. We work with top brands, combining creativity, data, and platform expertise to drive real commercial results. As part of Intrepid's end-to-end eCommerce ecosystem, we gain broad exposure across operations, collaborate with cross-functional experts, and play a key role in shaping how brands connect with digital shoppers in real time.

The part you will play

We're looking for a highly creative and driven Content Strategist to join our growing affiliate team. The ideal candidate will play a key role in shaping brand storytelling—developing compelling ideas, writing engaging scripts and captions, and spotting trends to keep our content fresh, relevant, and effective. This role demands a passion for words, strong communication skills, and a sharp eye for creative opportunities in a fast-paced, collaborative environment.

As an Affiliate Content Strategist, you will:

• Develop content directions, creative angles, storytelling frameworks and messaging based on product USP, campaign objectives, and beauty category insights to encourage Affiliate Creators (Top & Mass) to produce high-performing UGC videos.
• Collaborate closely with Brand teams to build and maintain an Affiliate Content Hub, ensuring creators have access to updated product information, content assets, campaign guidelines, and best-performing references.
• Conduct trendspotting and competitor benchmarking to identify emerging content opportunities, creator behaviors, and platform best practices.
• Manage and grow Affiliate Community Groups through content engagement initiatives, creator communication, and activation activities.
• Analyze high-performing content and extract actionable insights to share with internal stakeholders, helping improve future creator briefs, campaign performance, and content effectiveness.
• Collaborate cross-functionally with Affiliate Manager, and brand stakeholders to ensure content messaging is aligned, impactful, and conversion-driven.
• Present content ideas, creator initiatives, and performance insights confidently in team discussions and campaign reviews.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• At least 1 year of relevant copywriting experience (internships included)
• Excellent written and verbal communication skills
• A strong portfolio showcasing storyboarding, social content, or campaign work
• Strong understanding of TikTok culture, trends, and tone
• Ability to identify trends and translate insights into actionable content ideas
• Basic ability to interpret content performance data and apply insights to copywriting
• Organized, detail-oriented, and able to manage multiple projects simultaneously
• Passion for pop culture, fashion, lifestyle, and digital storytelling

Nice to Have:

• Experience writing for TikTok, Instagram Reels and YouTube shorts
• Familiarity with basic performance metrics (CTR, engagement rate, etc.) to inform writing.
• Can work under pressure and strive in a fast-paced environment
• Familiarity with project management tools such as ASANA, Frame.io, Google Suite

Benefits

• You will work with our portfolio of leading international brands, delivering engaging livestreams and video content to the highest standards. This role offers exposure and experience that can open many opportunities in the industry.
• We believe in an end to end omni-channel and full funnel approach to ensure seamless and consistent consumer journeys, and Intrepid is one of the very few players who offer that full array of services under one roof.
• We believe in the combined power of creative genius and a data-driven approach across live streaming, video, and affiliates.
• We are international, we know how to scale, and we are stable, with wide regional exposure and growth opportunities.