Freelance Content Specialist

🔥We’re looking for a Freelance Content Specialist to support ActionAid International in 2026 (approximately 30–40 hours per month).

You’ll help turn our campaigns on women’s rights, climate justice and girls’ education into powerful, supporter-focused stories for digital channels.
-Brief/assignment attached
- Please send your application and examples of previous work to 👉 [click apply] (deadline: 27th November 2025)

Posted by: Ajay Ochani

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Purpose

• Create clear, insight-led campaign narratives that travel across borders.
• Turn the best-performing public campaigns into market-ready stories and supporter journeys for new contexts.
• In partnership with network colleagues, develop and codify compelling content for an Education for Girls fundraising product that can be adapted, tested and scaled in new markets.

2026 Tasks

• Scale what already works.
  Select popular campaigns and re-position them for new markets through audience insight, cultural nuance and sharp value exchange.
• Build long-tail stories.
  Shape episodic, followable narratives that carry supporters from first contact to action, donation, and deeper participation.
• Develop Education for Girls product content.
  With network colleagues, build an ethical, scalable content and story engine around girls’ education and empowerment, pilot it in new markets, and codify it as a reusable product for the wider federation.

Campaign Focus Areas

• Climate Justice: center community leadership and solutions; connect everyday pressures (heat, food, bills) to systemic change and tangible impact.
• Fair Jobs: foreground dignity, wages and safety; elevate worker voice; translate policy wins into relatable, practical calls to action.
• Amazon/Bolivia: protect people who protect the forest; honour Indigenous leadership; link local defence to global supply chains and donor responsibility.
• Free Palestine: uphold rights and protection with a principled, compassionate frame; pair humanitarian updates with clear civic actions.
• Women’s rights: foreground bodily autonomy, freedom from violence, and economic independence; connect individual stories to structural change.
• Education for Girls: highlight barriers to girls’ education and the systemic solutions ActionAid supports; link programme evidence to clear, relatable supporter offers and ongoing impact stories.

What You’ll Do

• Sense the audience, frame the offer.
  Turn research and social listening into market-specific frames that make our propositions instantly legible and relevant.

• Craft the narrative spine.
  Define the story engine (arcs, recurring beats, seasonal moments) that keeps supporters returning and participating.
• Design the journey.
  Map the full pathway from awareness to action and specify how each step feels for a supporter.
• Brief, make, refine.
  Write creative briefs (social, motion/AV, web, email), shape scripts and hooks, and lead a test-and-learn rhythm that improves each wave.
• Safeguard our ethics.
  Ensure every story meets ActionAid standards on safeguarding, consent, accuracy, accessibility and dignity.

What you’ll create and advise on

• Master Toolkits:
  the “explainable core” of each campaign – key messages, proof points, do’s/don’ts, inclusive language and evidence notes – ready for adaptation.
• Localisation Kits:
  at least 4 market-specific guidance packs (frames to lean into/avoid, cultural cues, imagery and terminology, compliance).
• Journey Blueprints:
  human, emotionally coherent supporter journeys with example copy blocks and moments that invite action and giving.
• Imagery and visual identity:
  advise on imagery that helps audiences see themselves in the fight and understand clearly that their action fuels real power shifts.
• Creative Briefs & Story Starters:
  plain-English briefs for social and AV, storyboards and hooks that help creators capture problem, solution and impact in one pass.
• Learning Notes:
  short, shareable insights after each activation – what resonated, what didn’t, and how to turn a win into an asset.

What Success Looks Like

• Levels of popularity and public participation (awareness)
• Conversion to regular giving and lead conversion (down the funnel)
• Pick-up of digital assets and campaign frames by the broader network (content hub)

The Profile We’re After

• A strategist–maker who moves comfortably between insight, narrative, and execution.
• You write for digital with purpose, brief creatives clearly, and can read the room whether it’s a new market, a sensitive context, or a fast-moving moment.
• You bring deep experience in public fundraising and campaigning, and a habit of turning complexity into human stories that travel.

Application

• Please submit your applications to [click apply]

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