Freelance Content Marketing Manager
About Us:
Our company helps connects European businesses with vetted, trained, affordable remote cold callers and outbound experts from native English-speaking African countries. We help our clients grow efficiently by providing reliable talent and scalable support solutions.
Role Overview:
We’re looking for a highly proactive Freelance Content Marketer to grow qualified inbound leads, attract vetted talent, and build trust through content across LinkedIn, SEO, and other organic or low-cost channels.
Your main goals will be to:
● Drive website traffic that converts into client leads
● Attract qualified remote talent into our database
● Build a trustworthy and engaging online presence that supports our outbound efforts
This isn’t a role for vanity metrics, we need someone who understands how to use content, automation, and strategy to deliver actual business results.
The pay is between €300 - €500, depending on skill and experience with performance bonuses for hitting specified targets.
Key Responsibilities:
1. Organic Social Media (LinkedIn-Focused + Beyond)
● Develop and execute a weekly content calendar across LinkedIn and other relevant platforms (e.g., Twitter, TikTok, Instagram, Threads, etc.).
● Write compelling content that builds trust and credibility with both our buyer personas (startup founders, sales leaders, ops managers) and our talent audience (sales reps, Account executives, etc).
● Engage with the community via comments, DMs, and reposts to grow our following and brand reputation.
● Repurpose blog content, interviews, case studies, and team updates into bite-sized, social-ready formats.
2. SEO & Website Content Management
● Conduct keyword research focused on bottom- and middle-of-funnel intent for both clients and job seekers.
● Write and publish 2 - 4 SEO-optimized blog posts per month on WordPress.
● Optimize website pages for both search visibility and lead/talent conversion (copywriting, internal linking, layout tweaks).
● Track organic traffic and conversions using Google Analytics, Search Console, and HubSpot.
3. Talent Acquisition via Content & Campaigns
● Develop and execute content campaigns to grow our remote talent database (executive assistants, cold callers, etc.).
● Create content and lead magnets that appeal to high-quality talent and drive signups.
● Explore organic, social, and partnership-based channels to attract vetted candidates.
● Collaborate with the team to define ICPs and build mini-campaigns targeted at specific talent profiles.
● Run lightweight paid campaigns (when needed) on LinkedIn or other channels to boost reach.
4. Lead Nurturing & Email Automation
● Set up and manage 3-step email nurturing workflows via HubSpot for inbound leads and applicants.
● Write human-centered, concise emails that drive conversions (e.g., booking a call, applying to a job).
● Build automations using Zapier, Make, or n8n to ensure smooth contact tagging, routing, and follow-up.
Requirements:
● Proven experience growing B2B audiences on LinkedIn and/or similar platforms.
● Strong grasp of SEO and ability to write content that ranks and converts.
● Hands-on experience with WordPress (posting, formatting, updating content).
● Familiarity with HubSpot CRM, nurturing workflows, and list management.
● Proficiency with automation tools like Zapier, Make, or n8n.
● Experience creating campaigns to attract talent (especially for remote roles).
● Clear, concise, conversion-driven copywriting skills.
● Understanding of outbound sales workflows or startup hiring needs.
● Basic design skills (e.g., Canva) to create visual content or ads.
● Self-driven, results-oriented, and comfortable working with minimal supervision.
To apply, send your CV + portfolio with relevant work samples to the LinkedIn profile.
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☀️ To apply to this role, click the "Apply" button. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.
⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements.
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