We’re looking for a dynamic Social Media & Content Freelancer with the expertise to design and implement a comprehensive social content strategy. The role requires creating a compelling balance between direct-to-consumer (D2C) and business-to-business (B2B) approaches.
Esusu is remote work friendly. You will be expected to be available during ET business hours (8a-5p). We trust you to manage your work and deliverables as you need to. As long as quality work is being done, you can choose the environment that works for you. This is a contract position that will last 90 days with a possible extension.
Responsibilities
Website Landing Page Content
- Working with the design & marketing team to create engaging copy to help convert B2B and B2C audiences
SEO Optimization
- Working with Digital Marketing to identify the high-traffic pages that need to be optimized
- Ensuring all new content is SEO optimized
Blog Content
- 1x 500w SEO-optimized blog every other week
In-app Content
- Create exclusive in-app content for Esusu renters
Social Media Content (LinkedIn, Instagram, X, TikTok, YouTube)
- Submit 2x B2B social media posts weekly for the first 30 days
- Submit 3x B2C social media posts weekly for the first 30 days
- Create social graphics in Canva (gif/video/image) using approved templates
- Re-launch a TikTok channel for Esusu and potentially YouTube shorts
- Engage with an influencer marketing strategy, as needed
- Occasionally request custom graphics from Design
- Moderate and manage the social media community
Tools
- Hootsuite or Loomly – Social Media Management
- Canva & Adobe – Graphic creation
- Adobe(?) – Video editing
- Grammarly – Editing & brand standardization
Minimum Qualifications
- 5+ years of experience in consumer companies owning and growing multiple social channels as a social media marketing or content marketing specialist
- Deep industry knowledge on social media and digital marketing tools, platforms and analytics
- Track record of developing, implementing, monitoring, and growing a company’s social media and content strategy
Measures of Success
Per Campaign
- Working with the marketing team to create campaign-relevant social media posts
- Working with the marketing team to create relevant blog and email content for each campaign
- Working with design to ensure graphics meet sub-brands for each domain
- Working alongside Loyalty to identify key voices in the space to amplify on our topics
Compensation
- Competitive Compensation – for Series B startup $65 per hour
This job is eligible only for the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Massachusetts, Maine, Maryland, Michigan, Missouri, Minnesota, Montana, New Hampshire, New Jersey, New Mexico, New York, Nevada, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia and Wisconsin.
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