I’m hiring for my team at inDrive 🚀
We’re looking for a Content Manager, Africa 🌍 .

This one might be especially relevant for people from my Eastern Europe / CIS marketing network who enjoy international roles, remote setup, and building structure across fast-moving markets.

The role will support two local Content Managers in keeping projects structured, content quality under control, clear timelines and clean documentation.

This is a good fit for someone who has experience in content, social media, influencer marketing, creative project management, or marketing operations, and enjoys bringing structure into fast-moving and sometimes messy processes 🤪

The role is not about executing every project personally. It is about helping local teams manage their work properly: keeping ownership clear, asking the right questions, spotting risks early, challenging ideas when needed, and making sure projects are delivered on time and with measurable results.

What matters most:
• 5+ years in content, social media, influencer marketing, creative/campaign management, or marketing operations
• Strong project management skills: timelines, trackers, follow-ups, documentation, and risk control
• Good eye for content quality, creative logic, local relevance, and performance potential
• Experience working with agencies, vendors, or cross-functional marketing teams
• Ability to coordinate people and push work forward without micromanaging
• Comfort working with budgets, timelines, KPIs, and reporting
• Fluent English

🦀 Remote, full-time workload, long-term freelance contract.
💲 Compensation: aligned with a mid-level freelance role; exact rate depends on experience and location.
Comfortable working across GMT+2 to GMT+4.

I’ve attached the full role description for more details.
If this sounds like your kind of challenge, please send your CV directly to me with the subject line “Content Manager Africa”: 📩 [click apply]

And feel free to share with someone who could be a good fit 🙌

Posted by: Anna Puzakova, Influencer Marketing and Content Leader

Content Manager, Africa

Content Quality, Operations & Special Projects Oversight

Location: Remote

Timezones: Comfortable working with teams across Africa and Central Asian/European time zones, GMT+1 to GMT+6

Language: Fluent English required

Contract type: Full-time workload on a long-term freelance contract

Role Overview

We are looking for a Content Manager for Africa who will lead and oversee content work across South Africa and Nigeria, managing two local Content Managers and raising the overall quality, consistency, and impact of their work.

This is not a role for someone who only tracks tasks or moves projects from one stage to another. We need someone who can challenge weak ideas, push for stronger creative execution, ensure local relevance, hold teams and agencies accountable, and make sure every content initiative is strategically justified, well-managed, and measurable.

The local Content Managers will be responsible for day-to-day execution and leading market-specific projects. This person’s role is to ensure they do it properly: with clear strategy, strong creative logic, relevant local insights, realistic timelines, budget discipline, and accurate reporting.

This is a hands-on leadership role for someone who can bring structure, improve quality, spot risks early, and push projects to the finish line through people — not instead of them.

Key Responsibilities

1. People Leadership & Accountability

• Lead, mentor, and support two Content Managers across South Africa and Nigeria.
• Provide regular oversight of their work: content calendars, project plans, campaign timelines, publishing routines, reporting, and stakeholder communication.
• Help the team build independence, stronger judgment, and better execution standards.
• Ensure deadlines are met, responsibilities are clear, and follow-ups do not get lost.
• Create a culture of ownership, accountability, learning, and proactive problem-solving.
• Step in when needed to unblock, guide, challenge, or help structure the work — without taking over execution completely.

2. Content Quality & Creative Standards

• Own the quality bar for content across South Africa and Nigeria.
• Review content ideas, concepts, scripts, briefs, mechanics, calendars, and campaign materials before execution.
• Ensure content is creative, locally relevant, platform-native, and aligned with audience behavior.
• Challenge generic, over-polished, culturally weak, or low-potential content ideas.
• Push Content Managers and agencies to explain why an idea should work, what audience insight it is based on, and how it connects to business or brand goals.
• Ensure content is not just delivered, but has a clear purpose, strong hook, relevant message, and measurable expected outcome.
• Make sure local context, social cues, trends, and platform formats are reflected in the work.

3. Strategic & Performance Oversight

• Ensure content plans and special projects are connected to regional and market priorities.
• Translate broad business or marketing goals into clear content priorities and executional focus.
• Make sure every campaign or content initiative has clear objectives, KPIs, and success criteria before launch.
• Track performance against agreed benchmarks and identify what worked, what failed, and why.
• Push the team beyond descriptive reporting into actionable learnings and next-step recommendations.
• Challenge vanity metrics and ensure results are interpreted clearly and honestly.
• Use campaign learnings to improve future briefs, formats, creator selection, content calendars, and project planning.

4. Special Projects Governance

• Oversee special projects across South Africa and Nigeria led by local Content Managers.
• Ensure projects are properly structured from the beginning: clear goals, scope, ownership, timeline, budget, deliverables, and success metrics.
• Support Content Managers in breaking down complex projects into clear steps and responsibilities.
• Monitor progress, identify blockers, and escalate risks early.
• Ensure cross-functional teams are aligned and that communication remains structured and timely.
• Make sure post-launch reporting includes outcomes, learnings, and practical recommendations for future projects.

5. Budget, Vendor & Agency Discipline

• Review agency and vendor proposals critically: pricing, scope, deliverables, value for money, and expected impact.
• Ensure budgets are justified by strategic relevance, content quality, and expected performance.
• Push back on overpriced, generic, unclear, or poorly supported proposals.
• Make sure agencies provide proper rationale, references, timelines, cost breakdowns, and creative reasoning before approval.
• Hold agencies accountable for creative quality, local relevance, deadlines, and reporting.
• Maintain strong budget visibility, documentation, and approval discipline.
• Work with Procurement and internal stakeholders to keep processes transparent and moving.

6. Cross-Functional Collaboration & Documentation

• Work closely with GTM, Brand, Media, Influencer, PR, Procurement, agencies, and local stakeholders.
• Ensure content work is aligned with broader marketing priorities and brand messaging.
• Keep communication clear, structured, and timely across all involved teams.
• Maintain strong documentation: briefs, trackers, timelines, meeting notes, approvals, reports, and post-campaign learnings.
• Make sure stakeholders are informed at the right moments without creating unnecessary operational noise.

Requirements

Must-haves

• 5+ years of experience in content, social media, influencer marketing, creative project management, campaign management, or marketing operations.
• Experience managing people directly or through dotted-line leadership.
• Strong ability to evaluate content ideas, creative concepts, local relevance, and expected performance.
• Experience working with agencies, vendors, and cross-functional marketing teams.
• Strong organizational skills: planning, delegation, tracking, documentation, and risk management.
• Ability to challenge teams, agencies, and stakeholders constructively but firmly.
• Comfortable working with budgets, vendor proposals, timelines, and performance reports.
• Strong ownership mindset: not just tracking tasks, but improving quality and outcomes.
• Fluent English, both written and spoken.
• Able to work independently, take initiative, and operate with minimal supervision.
• Comfortable working remotely and managing people across different countries and time zones.

Nice-to-haves

• Experience with content production, social media management, influencer marketing, PR, brand campaigns, or special projects.
• Experience working with marketing teams across digital media, CRM, PR, OOH, or brand activations.
• Understanding of the South African and/or Nigerian digital landscape.
• Experience evaluating creative proposals, campaign mechanics, media/PR offers, or agency scopes.
• Familiarity with budget coordination, procurement processes, and marketing reporting.
• Background in creative operations, regional marketing, or campaign delivery.

Ideal Candidate

Someone who:

• Thinks in structure, not chaos.
• Can tell the difference between content that is simply delivered and content that can actually work.
• Is not afraid to challenge “nice-looking but weak” content.
• Understands that local relevance, timing, platform behavior, creative hook, and audience insight matter as much as execution.
• Knows how to push a project to the finish line through other people.
• Enjoys mentoring people and raising their performance.
• Spots problems early and communicates proactively.
• Balances empathy with firmness.
• Can challenge agencies and stakeholders without creating unnecessary conflict.
• Treats reporting as a decision-making tool, not a formality.
• Is comfortable being the go-to person for quality, structure, priorities, risks, and next steps.

What Success Looks Like

• Content Managers in South Africa and Nigeria work more independently, proactively, and consistently.
• Results are strong and clear enough that the numbers can speak for themselves.
• Content plans become more strategic, locally relevant, and performance-driven.
• Weak creative ideas are challenged before they reach execution.
• Agencies are managed more firmly and held accountable for quality, timing, and value.
• Projects are delivered on time, with clear ownership, clean documentation, and fewer last-minute escalations.
• Budgets and vendor proposals are reviewed critically, not accepted passively.
• Reporting becomes clearer, more accurate, and more useful for future decisions.
• Regional stakeholders see stronger content leadership, better structure, and higher-quality execution across Africa.