Email Strategist

The Giddy Group is hiring an Email Strategist!

See details here: [click apply]

A few things you should know before you apply:

- I usually like to hire people who are referred, so if you can come with a referral there’s a place in the application to include that.

- Anyone with a portfolio or visual examples of their email work + successes will be prioritized. I’m a visual person and strongly dislike having to read through resumes.

- We’re looking for someone proactive understands the outdoor space, genuinely loves spending time outside, and is passionate about leaving the world better than they found it. It’s important that this person naturally speaks the language of outdoor culture, community, and stewardship, as that perspective is essential in the creation of email campaigns for our clients.

- I will not be able to read through all the applications, so how will you stand out?

- Everyone who applies will receive an email once the candidate is chosen so you don’t feel like you’ve been ghosted!

General details:
- Job type: Remote (U.S.-based only) Freelance / Contract
- Pay: $45-50/hour
- Deadline to apply: Thurs, May 21, 2026
- Start date: Early June

I’m really excited to learn about you all!

Posted by: Noelle Mancivalano, Founder

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ABOUT THE GIDDY GROUP

Hi! We’re the Giddy Group, a social media agency for environmental organizations, sustainable businesses, and outdoor brands. The Giddy Group is made up of social media marketers who also happen to be outdoor lovers and climate advocates. Our services include social strategy, content creation, influencer marketing, community engagement, paid social, email marketing, and building employee advocacy programs.

We believe in authenticity and impact. No greenwashing - just real social storytelling that builds community and moves people to truly care. With values rooted in nature, balance, freedom, growth, and connection, we work with businesses that share our passion for protecting the planet.

We’re looking for someone who understands the outdoor space, genuinely loves spending time outside, and is passionate about leaving the world better than they found it. It’s important that this person naturally speaks the language of outdoor culture, community, and stewardship, as that perspective is essential in the creation of authentic, compelling email campaigns for our clients. Additionally, we will prioritize applicants who come through with a referral.

JOB OVERVIEW

We’re so giddy to announce that we’re looking for an Email Strategist who’s strategic, creative, organized, and has positive, can-do giddy vibes! You’ll be leading and running email campaigns for outdoor brands, planet-friendly orgs and businesses and then build stronger customer relationships through your amazing email marketing skills. This role is ideal for someone who loves blending strategy with execution, enjoys collaborating with creative teams, can pop in and make optimizations, and brings good energy to the team. Communication is everything to The Giddy Group and our clients, so you must be privy to using Slack.

Position details:

Job type: Remote (U.S.-based only)

Freelance / Contract

Pay: $45-50/hour

Hours: TBD

Deadline to apply: Thurs, May 21, 2026

Start date: Early June

Key Responsibilities:

EMAIL STRATEGY & PLATFORM SET UP:

• -Create and execute thoughtful email marketing strategies aligned with brand goals
• -Set up and integrate email marketing platforms with eCommerce stores
• -Configure account settings, integrations, and workflows to optimal performance
• -Transfer and organize contact lists from existing CRM systems and external lead sources whenever applicable for new clients
• -Design and customize branded email templates for campaigns and newsletters using email platform templates, Canva, or other.
• -Create strategic email capture pop-ups for clients websites

AUTOMATION AND CUSTOMER JOURNEY FLOWS:

Build and manage automated email sequences including:

• -Welcome series
• -Abandoned cart flows
• -Abandoned checkout flows
• -Browse abandonment flows
• -Post-purchase nurture and retention flows

ONGOING EMAIL MARKETING SUPPORT:

• -Create and maintain weekly newsletters
• -Monitor campaign performance and identify optimization opportunities
• -Deliver monthly reporting with insights and recommendations
• -Execute conversion-focused improvements based on campaign data
• -Collaborate closely with creative, social, and strategy teams
• -Provide occasional client or internal team training on email campaign management

EDUCATION & EXPERIENCE:

• -Proven experience developing and managing email marketing campaigns and automations
• -Experience working directly with clients and providing excellent customer service
• -Super comfortable communicating professionally with clients, managing expectations, and responding in a timely manner
• -Strong understanding of customer lifecycle marketing and conversion optimization
• -Experience working with eCommerce brands preferred
• -Ability to analyze campaign metrics and translate data into actionable insights
• -Strong copywriting instincts and understanding of email marketing best practices
• -Experience managing multiple projects and timelines simultaneously

Required platforms:

• -Must have experience with Mailchimp and Klaviyo -
• Must have experience using Canva or other graphic design tools.
• -Must be available to communicate on Slack
• -Familiarity with CRM integrations and email automation workflows is strongly preferred

Experience:

• 3-5 years running email marketing for brands, businesses, orgs.

WHO YOU ARE AS A PERSON:

• - Excited + knowledgeable about the great outdoors, sustainability, conservation etc.
• -You’re a strong communicator who keeps projects moving and clients informed. You’re on it and super proactive.
• -Comfortable balancing strategy, creativity, and technical execution. You’re the type of person who thrives when you’re in the weeds and loves managing something from start to finish.
• -Organized, dependable, and detail-oriented (aka spelling errors make you cringe!)
• -Someone who brings positive energy and enjoys being part of a creative team environment. Giddy vibes are required!

TRIAL PERIOD:

The trial account that the selected candidate will be onboarded onto already has its email flows set up, and you’ll be responsible for coming into Mailchimp, managing campaigns, reporting on performance, and making optimizations based on your findings and insights.

The initial scope will be intentionally light (~5-7 hours/mo), as we hope to get to know you and your working style by gradually easing you into client work over time.

How to apply:

To apply: Please have your resume ready. Applicants with a portfolio and/or a referral will be prioritized. The application includes a few open-ended questions and should take about 15 minutes to complete.