eCommerce Content Writer

MOO set out to shake up the world of print back in 2006. And we’ve come a long way since. Today we’re a 400 + strong team (we’re thinking of getting matching jackets) who create print and digital products for companies of all sizes – from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair. 

Our global HQ is in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as East Providence, RI and Denver, CO and now in Cape Town South Africa!

The Ecommerce team at are the forefront of MOO's digital experience, working cross-functionally with Creative, Tech, and Commercial teams to ensure every interaction on moo.com is as premium as our products. We balance brand storytelling with data-driven decision-making to turn visitors into lifelong customers. As the business continues to invest in new technology with a focus on enhancing the digital experience and improving organic discoverability, we are looking for a dedicated writer to join our ranks.

The Role

• So, what will you actually be doing? Your mission is to be the voice of MOO across our digital storefront.
• You will be responsible for crafting high-converting, user-centric copy that guides customers through the funnel - from the first click on a search engine to the final "Confirm Order" button.
• You’ll bridge the gap between our brand's playful personality and the functional requirements of SEO and UX, ensuring our site is both a joy to read and a breeze to navigate.

About You

• We’re looking for a wordsmith who can think like a strategist.
• You should be someone who obsesses over the "why" behind a headline and understands that sometimes, a single word change can transform a conversion rate.
• You have a passion for UX writing principles and a solid grasp of how SEO impacts the bottom line. 
• A creative problem-solver who enjoys the challenge of writing for both humans and algorithms.
• A digital-first writer who understands how people read and interact with content on screens.
• Highly organised with the ability to manage multiple projects and stakeholders in a fast-paced environment.
• Comfortable communicating changes across multiple teams, with the ability to educate on recommendations and best practices.

Responsibilities

• You will be the lead for all on-site copy, working hand-in-hand with our commercial and technical teams to optimise the customer journey. 
• You’ll translate complex product features into compelling benefits while keeping technical SEO requirements front and centre.
• Write and optimise high-quality copy for product pages, landing pages, and category headers that aligns with MOO’s brand voice. - Collaborate with UX/UI designers to create intuitive microcopy (buttons, tooltips, and checkout flows) that reduces friction and improves the user experience.
• Execute SEO strategies utilising keyword research, integrating terms naturally into metadata and on-page content to drive organic traffic.
• Support Technical Ecommerce by auditing site content for clarity and accuracy, ensuring a consistent experience across all regions.
• Partner with Commercial teams to craft persuasive copy for seasonal campaigns, promotions, and new product launches.
• Iterate and test copy variants based on data from A/B tests and user feedback to constantly improve site performance.

Nice To Haves

• Experience working within a CMS (Content Management System).
• Experience working with iterative testing or experimentation programmes.
• Experience working with AI or a proactive attitude with how AI can help shape the future of writing content at MOO

What’s it like to work at MOO? 

MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance.

That’s why we offer 19 days holiday rising by one day for each year here (for 5 years), a matched pension scheme, and paid parental leave. We’ll offer you private healthcare and life insurance. We also offer flexible work schedules with hybrid and remote working for certain roles.

Diversity Statement

We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, colour, religion or belief, gender, national origin, age, sexual orientation, marital status, disability or any other protected class.

As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven, purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment, welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore, we’d like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it won’t in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential, it is only used to better our inclusion and diversity efforts. By submitting this information, you consent to MOO's processing of it for these purposes.

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