eCommerce and SaaS SEO Specialist

Black Lantern is expanding its eCommerce and SaaS practice, and we're looking for an SEO Specialist who knows how to move the needle on organic revenue — not just rankings.

eCommerce and SaaS SEO have their own logic: product and category architecture, faceted navigation, programmatic pages, conversion-aware content, and the technical scale that comes with large sites.

Role overview

We're seeking an SEO Specialist with expert-level capabilities who can drive organic growth as a core acquisition channel. This role goes beyond standard SEO execution — it requires a strategic thinker, data-driven operator and technical problem-solver who can translate business objectives into scalable SEO systems.

You'll be responsible for end-to-end SEO ownership, including strategy, execution, experimentation and performance accountability.

Key responsibilities

1. SEO strategy and growth ownership

• Develop and execute holistic SEO strategies aligned with business goals (traffic, revenue, market expansion)
• Identify high-impact opportunities across technical, content and authority (off-page)
• Own SEO KPIs: organic traffic, rankings, conversions and revenue contribution
• Conduct market, competitor and SERP-landscape analysis to identify growth gaps

2. Advanced keyword and search-intent research

• Build keyword strategies based on search-intent modelling (informational, commercial, transactional) and topic clustering / semantic SEO
• Map keywords to conversion-focused content funnels
• Identify low-competition / high-ROI opportunities

3. Technical SEO leadership

• Perform deep technical audits (crawlability, indexation, Core Web Vitals, site architecture)
• Work with developers to implement structured data (Schema), internal-linking architecture and rendering optimisation (JS SEO)
• Ensure compliance with Google guidelines and algorithm updates

4. Content strategy and optimisation

• Design and manage SEO-driven content frameworks
• Optimise for E-E-A-T (Experience, Expertise, Authority, Trust), topical authority and SERP features (featured snippets, PAA, etc.)
• Collaborate with content teams to produce high-ranking, conversion-driven content

5. Authority building (off-page SEO)

• Develop and execute link-building strategies
• Analyse backlink profiles and competitor authority gaps
• Build partnerships, digital-PR campaigns and outreach systems

6. Data, analytics and experimentation

• Use tools like Google Search Console, GA4, Ahrefs and Screaming Frog
• Build dashboards and track organic-performance trends, keyword movement and conversion attribution
• Run SEO experiments (A/B testing, content updates, internal-linking tests)

7. Algorithm monitoring and adaptation

• Stay ahead of Google algorithm updates (core updates, spam updates, helpful-content)
• Diagnose traffic drops and implement recovery strategies
• Continuously refine strategy based on search-engine evolution

Requirements

Core expertise

• 1–3+ years of hands-on SEO experience
• Proven track record of ranking competitive keywords and driving revenue
• Strong understanding of technical SEO, content SEO and off-page SEO
• Experience managing SEO in competitive niches — eCommerce, SaaS, marketplaces and lead generation

Technical skills

• Familiarity with HTML, CSS and JavaScript (for SEO purposes), log-file analysis (bonus) and crawling and indexing systems
• Experience with major SEO tools (Ahrefs, SEMrush, Screaming Frog, GSC)

Analytical and strategic thinking

• Ability to translate data into actionable insights
• Strong understanding of conversion funnels, user behaviour and search intent

Soft skills

• Ownership mindset — treats SEO as a business function, not a task list
• Strong communication with developers, content teams and stakeholders
• Ability to prioritise high-impact actions over busywork

What defines an "expert" SEO specialist

• Thinks in systems, not tasks (scalable SEO frameworks)
• Focuses on ROI, not just rankings
• Understands Google's intent, not just keywords
• Can diagnose problems independently (traffic drops, indexation issues, penalties)
• Balances technical depth, content strategy and business impact

Nice to have

• Experience with programmatic SEO
• AI-assisted content workflows
• International SEO (hreflang, multi-market strategy)
• Affiliate SEO / lead-generation models

Apply

Send your CV and a short note on why this role fits to [click apply].