Director of Organic Growth, SEO and GEO and CRO

We're hiring an Organic Search leader who's equal parts strategist and builder. Are you an industry thought leader in SEO, AEO, and CRO who can also roll up your sleeves and execute a team at a technical level? Someone who doesn't just set direction, but knows how to drive it? If you're ready for a role where you can make a meaningful difference and lead a high-performing team toward outsized growth, come join us!

Posted by: Brett Corrick, Head of Brand and Integrated Marketing

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About the Role

Rula is fundamentally transforming mental healthcare access by seamlessly bridging the gap between quality care and insurance coverage. As Director of Organic Growth, you will steward the primary gateway to our ecosystem: our organic channels. Reporting to the Head of Brand & Integrated Marketing and serving as a key member of the Brand Leadership Team, you will architect the vision, multi-year roadmap, and bottom-line revenue impact across organic search, Answer Engine Optimization (AEO), and Conversion Rate Optimization (CRO) as a cohesive growth engine.

We are navigating a generational paradigm shift from legacy SEO to AI-mediated discovery — including LLMs, AI Overviews, and conversational search environments. You will define Rula's market position in this new era, translating category-defining strategy into high-ROI Go-To-Market execution, business cases, and scalable growth across both consumer (patient) and provider segments.

Strategic Scope and Execution

Unlocking our next phase of growth demands blending technical domain authority with a relentless experimentation culture. You and your team will steer full-funnel organic strategy — driving site architecture innovation, enterprise-grade structured data, and dominant share-of-voice in zero-click environments. Concurrently, you will oversee an always-on CRO framework, systematically refining high-intent conversion pathways to maximize patient acquisition and downstream clinical outcomes.

Because organic growth at this level relies heavily on platform performance, you will act as a peer and strategic co-owner alongside Engineering, Product, and Design (EPD) leaders to identify technical investments that improve discoverability, site performance, and conversion. You will also orchestrate alignment across PR, Lifecycle, Clinical, and Compliance teams — ensuring all growth mechanisms are technically robust, clinically authoritative, and fully compliant with HIPAA, WCAG, and healthcare regulatory standards.

Leadership and Commercial Accountability

As an enterprise growth leader, you will build, mentor, and scale a high-performing organic growth organization alongside an elite agency network. You hold direct P&L accountability for growth forecasting, capital allocation, and ROI — rigorously tracking metrics from AI answer-engine market share down to CAC, LTV, and net revenue contribution.

Required Qualifications

• 10+ years of experience in organic search/SEO, with progressively senior ownership of strategy and measurable business outcomes.
• 5+ years of people leadership experience, including building, developing, and growing a team.
• 8+ years of deep, experimentation-grounded expertise in technical SEO and AI-native discovery across search engines, AI Overviews, answer engines, and LLM ecosystems (AEO), combined with proven proficiency owning or partnering on CRO programs.
• Experience leveraging automation, AI, and programmatic approaches to scale content creation, optimization, and experimentation while maintaining quality.
• Experience building and scaling a GTM strategy around organic channels, including making the business case for investment and defending it with data.
• Strong technical fluency in site architecture, structured data, and Core Web Vitals.
• Experience evaluating and selecting SEO, AEO, or CRO tooling and vendors at scale.

Preferred Qualifications

• Experience building an AEO measurement approach or strategy from the ground up, given how new and undefined this space still is.
• Familiarity with modern web technologies and search infrastructure, including JavaScript rendering, CMS architectures, APIs, schema markup, server-side rendering, edge rendering, and content delivery strategies.
• A visible point of view in the SEO/AEO/CRO space — through speaking, writing, or industry community involvement.
• Category experience in high-consideration or emotionally sensitive purchase category and/or healthcare, digital health.

Benefits

• 100% remote work environment (must be based in United States, currently not hiring in Hawaii).
• Attractive pay and benefits with full transparency of pay ranges regardless of where you live in the United States.
• Comprehensive health benefits: medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access.
• Generous time-off policies, including 2 company-wide shutdown weeks each year.
• Paid parental leave, available for all parents.
• Employee Assistance Program (EAP).
• Home office stipend and $50 monthly stipend to help cover internet or cell phone expenses.