Direct Response Copywriter

🚨We're hiring🚨 Direct Response Copywriter for an AUS brand

📍 Remote | Full-Time | AUS Timezone Overlap (2–4 hrs AEST)

We're looking for a mid-level DR Copywriter for a fast-scaling DTC travel brand, 8 figures in revenue in under 2 years and scaling aggressively across AU, US, UK, and Europe.

If you write to convert, not to impress...keep reading.

What you'll own:
- High-converting ad scripts, UGC scripts, hooks, and headlines
- Landing page and product page copy that moves people through the funnel
- Deep customer research, reviews, forums, competitors, before writing a single word
- Multiple angles per brief, not variations of the same approach
- Iteration based on performance data alongside the creative strategist

What we're looking for:
- 2+ years writing DR copy for DTC eCommerce brands (physical product preferred)
- Portfolio with real examples, static ads, video scripts, landing pages, advertorials
- Strong grasp of conversion fundamentals: hooks, objection handling, CTAs, social proof
- **** Excellent written English with a Western consumer sensibility (non-negotiable)
- Familiarity with Meta Ad Library, Foreplay, AI tools for research and drafting (plus)
- 2–4 hours overlap with Australian Eastern Time (AEST)

The offer:
> $3,500–$4,500/month depending on experience and geo + performance bonuses tied to copy KPIs
> Independent Contractor, starting ASAP
> Clear growth path to Copy Chief and creative leadership for the right person

📩 Send your CV and portfolio to: [click apply]
We won't review incomplete applications.

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⬇️ Full JD below

Posted by: Katarina Perisic

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eCom Direct Response Copywriter — DTC Travel Comfort Brand
Remote • Full-Time / Contract

About the Company
We're hiring on behalf of a fast-scaling, single-product DTC brand in the travel comfort space. Launched 18 months ago in Australia, the brand has crossed 8 figures in revenue and is growing aggressively across AU, the US, UK, and Europe.

Growth is powered by deep research, storytelling, aggressive testing, and messaging that speaks directly to the emotional and physical pain points of their customers.

About the Role
We're looking for a results-obsessed mid-level Direct Response Copywriter to take ownership of ads and funnels. This includes writing high-converting ad scripts, ad copy, landing pages, and product pages that convert.

This is a full-time role with a clear growth path, Copy Chief and creative leadership are on the horizon for the right person.

Why This Role Matters
Great creative needs great copy. As the brand scales its paid media and builds out new landing pages and product pages, the quality of copy directly impacts conversion rates and customer acquisition costs. This person ensures the words keep pace with the creative ambition.

What You'll Achieve

1. Ad Copy & Creative Messaging — ~40% of your time

• Write short-form video ad scripts and UGC scripts
• Write direct response ad copy, headlines, and long-form copy
• Produce scroll-stopping hooks and headlines
• Create compelling angles and ad concepts rooted in customer psychology
• Refine and optimize existing copy based on data, feedback, and performance metrics

2. Research & Ideation — ~25% of your time

• Deep-dive into customer reviews, forums, competitors, and objections
• Identify the product's core problem, mechanism, and differentiator
• Generate and test multiple angles per product to find scalable winners

3. Strategy & Innovation — ~20% of your time

• Use AI tools to speed up research and drafting without sacrificing quality
• Proactively flag opportunities to improve existing ads and support iteration based on performance data
• Stay current with direct response trends and creative formats

4. Systems, Efficiency & Collaboration — ~15% of your time

• Collaborate with the Creative Strategist on brainstorm meetings, concept development, and iteration strategy
• Operate within structured workflows
• Support leadership on copy performance insights and iteration planning
• Deliver copy that is clean and conversion-focused, with easy-to-understand instructions to editors for execution
• React to feedback and revision requests with flexibility, optimism, and refined creative ideas

How Your Success Will Be Measured

• Quality and conversion impact of ad copy — hook rate, CTR, CVR
• Volume and consistency of copy output across sprints
• Ability to generate multiple distinct angles, not variations of the same approach
• Speed of turnaround and responsiveness to briefs
• Contribution to scaling winners and improving CAC over time

Core Competencies

• Direct Response Copywriting — writes to convert, not to impress; understands customer psychology
• Research-First — mines reviews, forums, and competitor copy before writing a single word
• Versatility — comfortable with ad scripts, hooks, landing pages, product pages, and advertorials
• Western Consumer Voice — copy feels native to Western audiences; non-negotiable
• Growth Mindset — motivated by the brand's success, not just the brief in front of them
• Speed & Iteration — works fast, takes feedback well, doesn't over-protect their own work
• AI Fluency — uses AI to accelerate research and drafting, not replace thinking

Necessary Skills

• 2+ years writing direct response copy for DTC eCommerce brands (physical product preferred)
• Portfolio with real examples across static ads, video scripts, landing pages, advertorials, and product pages
• Strong grasp of conversion copywriting fundamentals: hooks, objection handling, CTAs, social proof
• Excellent written and spoken English with a Western consumer sensibility (non-negotiable)
• Comfortable working independently in a fast-moving, founder-led environment
• 2–4 hours overlap with Australian Eastern Time (AEST) required
• Tools: Google Docs, Notion, Facebook Ad Library, Foreplay, ChatGPT/Claude, and Slack
• Familiarity with Meta Ad Library, Foreplay, and AI tools for research and drafting (nice to have)

The Offer

• Remote, full-time / Independent Contractor — start date ASAP
• 2–4 hours overlap with Australian Eastern Time (AEST) required
• $3,500–$4,500/month depending on experience and geo + performance bonuses tied to copy KPIs
• Growth path into Copy Chief and creative leadership for the right person
• Direct access to the founder and creative team — your work has immediate impact

30/60/90 Day Plan

A more detailed plan will be built together with the team once the hire is confirmed. High-level expectations:

• First 30 days — get up to speed on brand voice, existing ads, landing pages, and competitor landscape. Start producing ad copy variations and first landing page drafts
• First 60 days — full independent output at target pace, iterating on winners, proactively bringing new angles and research to the team
• First 90 days — consistent high-quality output, contributing to creative strategy discussions, beginning to show the growth trajectory toward Copy Chief responsibilities

Hiring Process

1. Send your CV and portfolio to [click apply]
2. Initial interview with Jobzzard
3. 1st client interview
4. Copy test task, real brief exercise 
5. Final interview for top candidates
6. Decision and Offer

*Note: Incomplete applications without a relevant portfolio will not be considered.