Digital Media and Content Specialist

Job Title: Digital Media & Content Specialist
Status: Full-Time, Non-Exempt
Department: Administration
Reports to: Senior Director of Engagement

POSITION SUMMARY:

The Digital Media & Content Specialist advances the YMCA’s mission of strengthening community by sharing authentic stories that connect people to their potential, purpose, and one another. This role captures and communicates the impact of YMCA programs, members, staff, and community partnerships through compelling digital content.

Working under the direction of the Senior Director of Engagement and aligned with the YMCA’s strategic priorities, this position produces and distributes engaging content across social media platforms and digital channels. Through thoughtful storytelling and consistent brand representation, the role helps strengthen community awareness, engagement, and connection to the YMCA mission.
Guided by the YMCA’s core values—Caring, Honesty, Respect, and Responsibility—we foster a culture that is Welcoming, Genuine, Hopeful, Nurturing, and Determined.

JOB RESPONSIBILITIES:

1. Assist in developing and implementing a comprehensive social media strategy including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
2. Identify emerging trends and innovative content opportunities.
3. Plan, schedule, and publish timely, mission-aligned content.
4. Write clear, compelling copy aligned with the YMCA’s brand voice.
5. Edit and proofread all content for accuracy and consistency.
6. Develop and edit written copy for marketing materials including flyers, signage, program promotions, and digital communications.
7. Support program directors in developing promotional materials such as flyers, signage, digital graphics, 
and communications that promote YMCA programs, events, and initiatives.
8. Capture and produce high-quality, engaging photo and video content.
9. Work independently in the field to identify storytelling opportunities.
10. Maintain brand consistency across all digital platforms.
11. Identify impactful story angles that highlight the YMCA’s community impact.
12. Pitch and execute storytelling series or recurring content themes.
13. Monitor analytics and prepare reports to support data-driven improvements.
14. Manage the social media content calendar.
15. Support digital communications including website updates, program promotions, and online content aligned with YMCA priorities. 

16. Support YMCA fundraising activities, campaigns, and special events through content creation and promotion.
17. Adhere to all local, state, and YMCA policies and procedures, including ADA accommodations where appropriate.
18. Model YMCA core values and use the Y-Voice: Welcoming, Hopeful, Determined, Genuine, and Nurturing. Support and guide other staff in demonstrating these behaviors consistently across the program.
19. Perform additional duties as assigned to support the YMCA’s mission and organizational priorities.

YMCA COMPETENCY AREAS

• Critical Thinking & Decision Making
Uses sound judgment to identify compelling stories, evaluate digital trends, and prioritize content that supports YMCA programs, events, and community impact.

• Communication & Influence
Creates clear, engaging written and visual content that reflects the YMCA voice and builds meaningful connections with members, donors, and the broader community.

• Functional Expertise
Demonstrates skill in digital storytelling, social media platforms, photography, videography, and content =creation to produce high-quality communications aligned with YMCA brand standards.

• Program/Project Management
Plans and manages content calendars, coordinates promotional materials, and delivers digital communications in a timely and organized manner to support YMCA initiatives.

• Developing Self & Others

Actively seeks opportunities to strengthen digital media and storytelling skills while supporting staff in understanding how communications and social media amplify the YMCA mission.

QUALIFICATIONS:

• Bachelor’s degree preferred or equivalent experience.
• Must be at least 21 years of age.
• Minimum of 1 year of experience in social media or digital content creation.
• Strong writing, editing, storytelling, interviewing, and listening skills.
• Experience with photography, videography, and editing software.
• Ability to work independently and as part of a team.
• Understands that the YMCA is a public accommodation committed to compliance with the Americans 
with Disabilities Act (ADA).

REQUIRED TRAINING AND CERTIFICATIONS (or willingness to obtain upon hire):

• Bloodborne Pathogens Training (or equivalent approved by the YMCA)
• Mandatory Child Abuse Reporting Certification
• Emergency Procedures Training
• CPR and First Aid Certification

WORK ENVIRONMENT AND PHYSICAL DEMANDS:

• Ability to lift up to 25 pounds safely and repeatedly using proper technique.
• Ability to plan, lead and participate in activities.
• Adapt to a fast-paced, team-centered work environment with frequent interruptions and shifting 
priorities.

IMPACT STATEMENT:
This role directly contributes to the Norm Waitt Sr. YMCA’s mission by creating transformational experiences through meaningful connections, quality service, and a welcoming environment. In doing so, it strengthens both our Siouxland community and the broader impact of the YMCA across the country.