Digital Copywriter

Hybrid working model — Monday-Wednesday in office, Thursday/Friday from home. Offices at Irving, TX or Waco, TX.

Are you looking for a place where you can bring your experience in hands-on creative leadership, planning, creative development, and production of branding, marketing and communications to increase customer and franchisee engagement?

Welcome to Neighborly — the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services.

As a Digital Copywriter on the Creative & Strategy team, a typical day for you will include:

Tone of Voice Development

• Partner with brand marketing teams to define and refine tone of voice guidelines across multiple brands.
• Translate brand positioning into clear, usable writing systems (voice principles, do/don't examples, messaging frameworks).
• Ensure tone is adaptable across channels while remaining consistent and recognizable.
• Continuously evolve voice guidelines based on performance and brand needs.

Digital Copywriting & Execution

• Write high-performing copy across digital-first channels including: SMS/texting marketing, social media captions, email and marketing automation, digital ads and web content.
• Support occasional print copy needs (flyers, direct mail, etc.) as extensions of campaigns.
• Adapt messaging for different audiences, services, funnel stages.

AI-Enabled Copy Systems

• Build and maintain AI-powered copywriting agents to scale content creation.

Education: Bachelor's degree in a Marketing or equivalent field.

Schedule / in-office requirements: Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home. Office locations: 500 E John Carpenter Fwy, Irving, TX or 1010 N University Parks Drive, Waco, TX.

Schedule: Full-time M-F, 8 AM to 5 PM.