Copywriter and SEO Specialist

Benrey is a digital powerhouse driving growth for world-class iGaming brands. We don’t just "make ads"; we engineer high-performance customer journeys across the UK, Europe, Latin America, and Africa.

As we expand our footprint in Denmark, we are looking for a sharp, SEO-savvy Danish Copywriter to join our international creative hub. Your goal: to own the voice of our brands in the Danish market, blending high-converting performance copy with data-backed SEO strategies to dominate both the feed and the search results.

Our Expectation

You are a master of the Danish language who understands that great copy must serve two masters: the human reader and the search engine algorithm. Working at the intersection of our Media Buying, Content, and SEO teams, you will be responsible for localising brand strategies into high-converting ads and SEO-optimised content that captures Danish search intent.

Your Key Responsibilities: 

• Performance Creative: Craft high-impact headlines, descriptions, and CTAs for Meta, Google, and display campaigns specifically for the Danish market.
• SEO Content: Collaborate with the SEO team to execute keyword-rich content plans, including long-form guides, landing pages, and blog posts that rank.
• On-Page Optimisation: Write and optimise meta titles, descriptions, tags, etc to maximise CTR and organic visibility.
• Cultural Localisation: Translate global brand concepts into Danish nuances, ensuring every ad and article feels authentic to local sports betting culture.
• Compliance: Ensure all copy, both organic and paid, aligns with Danish advertising standards and regulations.

Your Skills and Competencies:

• 3+ years of experience in copywriting, with a proven track record in both Performance Marketing and SEO/Content Writing.
• Native-level Danish and high proficiency in English.
• SEO Toolbelt: Familiarity with SEO tools to inform your writing process.
• Deep iGaming Knowledge: Understanding of player psychology, betting terminology, and the competitive landscape in Denmark.
• Data-Driven Mindset: Ability to pivot your writing style based on performance metrics, whether it’s a lower CPA on Meta or a higher ranking on Google.
• Efficiency: Comfortable handling high-volume campaigns and time-sensitive sports cycles without sacrificing quality.

What We Bring to the Table:

• 100% Remote work
• Flexible working hours
• 28 calendar days of annual leave
• 3 days of paid sick leave per year (no medical certificate required)
• Gym compensation
• Software & hardware reimbursement
• Professional growth: A chance to work at the forefront of iGaming marketing with access to industry-leading SEO and performance tools.