Creative Strategist, DTC Beauty Brand

A rapidly growing US-based DTC beauty brand generating over $10M/month in revenue and is on a path toward $100M ARR, with creative performance serving as its single biggest growth lever, is looking for a Creative Strategist for their team.

If you're obsessed with direct response marketing, consumer psychology, and creating winning Meta ads, this role was built for you.

What You'll Own

Creative Strategy

• Develop new marketing angles, hooks, concepts, messaging frameworks, and customer avatars.

• Translate customer research into compelling direct-response creative strategies.

• Identify opportunities to expand the brand's total addressable market through new messaging.

• Consistently generate fresh concepts capable of scaling profitably.

Customer & Market Research

• Conduct deep customer research using product reviews, Reddit, forums, competitor ads, social media comments, and other first-party feedback.

• Identify customer pain points, desires, objections, buying motivations, and emotional triggers.

• Continuously monitor competitors, market trends, and emerging creative opportunities.

• Build a growing library of customer insights to fuel future campaigns.

Scriptwriting & Creative Development

• Write high-converting scripts for Meta and other paid social platforms.

• Develop advertorial concepts, UGC scripts, VSLs, and other direct-response creative assets.

• Ensure every script is built around clear customer psychology and persuasive storytelling.

• Produce approximately 15 net-new creative concepts each week without sacrificing quality.

Creative Production

• Prepare clear creative briefs for editors, designers, and content creators.

• Collaborate closely with production teams to ensure creative vision is executed effectively.

• Review finished assets and recommend improvements prior to launch.

• Maintain consistency across messaging while continuously testing new approaches.

Creative Performance Analysis

• Analyze performance metrics including Hook Rate, Hold Rate, CTR, CPA, ROAS, Thumb Stop Ratio, and other creative KPIs.

• Determine which concepts should be scaled, iterated, or discontinued based on data.

• Extract actionable learnings from every creative test.

• Build structured feedback loops to improve future creative output.

Creative Testing & Optimization

• Continuously develop and launch new creative experiments.

• Iterate on winning concepts to maximize longevity and profitability.

• Balance creative volume with consistent quality and performance.

• Recommend new testing opportunities based on customer behavior and campaign results.

What We're Looking For

• Experience as a Direct Response Copywriter, Creative Strategist, or Performance Creative working for a DTC/eCommerce brand or creative agency

• Personally created ad concepts or scripts that generated over $100,000 in profitable ad spend.

• Strong understanding of consumer psychology, awareness levels, customer avatars, and direct response marketing principles.

• Proven ability to explain why creatives succeed or fail using performance data—not opinions.

• Experience analyzing creative metrics including Hook Rate, Hold Rate, CPA, ROAS, CTR, and other advertising KPIs.

• Exceptional customer research skills using reviews, Reddit, forums, social media, and other consumer feedback sources.

• Highly coachable with a growth mindset and willingness to iterate quickly based on feedback.

• Ability to consistently generate high volumes of original creative concepts without sacrificing quality.

• Passion for studying winning advertisements, maintaining swipe files, and continuously improving creative performance.