Creative Strategist

Purefemm is one of the fastest-growing DR brands in women's health. We develop supplements for women going through menopause and are currently scaling at a high level in the DACH market — via Meta Ads and an end-to-end DR-driven funnel.

We already have Creative Strategists on board and are deliberately growing the creative team further. We're looking for someone who independently produces winning concepts — not someone we develop into that.

Our Vision

We want to become one of the largest supplement brands in women's health — and take our direct-response playbook, which is already scaling in the DACH market, into the US market next. The US launch (Q1 2027) will be one of our biggest projects, and you'll be involved from day one.

We're not looking for a classic copywriter, but someone with a deep understanding of direct response who thinks in winning concepts, independently owns video teams, and scales creative output like a machine.

Responsibilities

Think of the role as an internal Creative Director for Meta. You'll own a core part of our creative ecosystem — from research through hook development to the final editor briefing.

Direct Response Copy & Creative Direction

• Hooks, scripts, VSLs, advertorials, and PDPs for Meta Ads (DACH, later US)
• 15–25+ ad scripts per week — high output, high quality
• Identify and iterate winning concepts from our live ad performance
• Weekly swipe file research (DACH + US) with direct impact on the next concepts

Media Buying Analysis → Creative Direction

• Rule1, Triple Whale, Meta Ads Manager — you read the numbers and translate them into creative direction
• Ad fatigue analysis, timely killing and scaling of creatives
• Direct collaboration with the Head of Growth

Video Editor Team Management

• Briefings and quality reviews for our editor team (currently 4 editors)
• You make sure editors always have enough high-quality briefings
• Manage iteration cycles — from the first brief to a ready-to-launch asset

AI-Augmented Workflows

• We work AI-native, primarily with Claude
• You use AI for research, hook ideation, and copy iteration — the strategic depth comes from you

Funnel Understanding (Frontend + Backend)

• You understand our funnel: Ad → Quiz → Offer Page → Checkout → Email
• You think in full-funnel consistency: message match, post-purchase assets, email flows

DACH Compliance Awareness

• DR copy that sells — and is HCVO/LMIV-compliant at the same time

US Launch (Q1 2027)

• You'll be part of the team adapting the playbook into English and developing the first US winning concepts

How we work (please honestly check whether this fits you)

• Speed: A briefing finished today goes to the editor today. Assets go live the next day.
• Async: The founder works from Asia. Decisions happen in chat, not calls. One fixed weekly call, everything else in writing.
• Open data: Every strategist sees the performance of all creatives — their own and everyone else's.
• Direct feedback: Copy gets commented on hard and fast. Not personal, but not softened either.
• Ownership: You report proactively, without anyone having to ask. No micromanagement — in either direction.

Qualification

Must-Haves

• Fluent German (C1/C2)
• At least 2 years of DR copy or performance creative experience in DTC e-commerce
• Provable Meta Ads track record: at least €100k in spend behind your own creatives, with validated winners — you can prove it (screenshot, ad links, reference)
• Experience at a brand with at least 7-figure annual revenue, ideally 8-figure
• Hands-on experience with Meta Ads — you can read and interpret ad performance
• Speed + high output — 15–25+ scripts per week without losing quality
• AI-native, especially Claude
• Video editor management — your briefings are understood and executed immediately
• Independent, structured, no micromanagement needed
• Availability of 35+ hours/week

Nice-to-Haves

• Health / supplement / beauty brand background
• Experience with a women 40+ audience
• VSL / advertorial / quiz funnel copywriting
• E-commerce stack: Shopify, Klaviyo, Quiz Funnels, subscriptions
• CRO + frontend (Replo, Shopify Sections)
• English DR copy (for the US launch, Q1 2027)

Benefits

• 100% remote with maximum flexibility, freelance mandate with long-term potential
• Fixed retainer + performance share — your ads → your share, iterating your winners → also your share, more winners = more payout — a direct path to five-figure monthly payouts at high performance
• Big impact — since our team is still small, you genuinely help shape it
• Monthly retainer and, in the future, performance share
• Highly performance-oriented work. Direct collaboration with the founder and plenty of room to shape the role
• High responsibility, fast decisions, and real influence on the company's success
• As the brand grows, you grow with it

Your Application

We unfortunately can't consider applications without these three items:

1. Three links to ads whose script you wrote (Meta Ad Library, Drive, Loom — any format works, as long as it's viewable)
2. The highest monthly ad spend one of your creatives has carried — a number plus proof (a screenshot is fine, the brand name can be redacted)
3. Your last three roles with brand, timeframe, and role