Creative Strategist

You look at a funnel and immediately know where it's stalling? You know which angle should be tested or iterated on next, where BOF ads are missing and which landing page is needed, and you think in hypotheses, angles, and numbers, not pretty campaigns? That's already a good sign.

But to be clear: we're not looking for a strategist who only builds theoretical slides and has others execute them. We're looking for someone who sets the strategy AND delivers it themselves. You decide what we launch, plan the funnel, and build the scripts, listicles, and landing pages that perform, yourself. If you'd rather just present concepts and wait for applause, we're not a fit.

Responsibilities

• You own the creative and funnel strategy at Sivara, from first idea to execution.
• You analyze our funnels, find the gaps (missing angles, bottom-of-funnel ads, weak landing pages), and derive concrete test plans from them.
• You decide what we launch next, and prioritize by impact.
• You write and build the DR assets yourself: advertorials, listicles, landing pages, VSL scripts, ad copy.
• You brief and challenge our agencies so the creatives perform and media buying runs smoothly.
• You keep iterating on winners and derive the next version from the performance data.
• You work closely with Claude day to day, build your own prompts and workflows, and use AI to deliver faster and better.

Qualifications

• Several years of experience as a Creative Strategist, direct-response marketer, or in a comparable role, ideally in D2C or e-commerce.
• You think in funnels and awareness stages (Schwartz) and apply them in practice, not just in theory.
• You have demonstrably conceived AND built funnels, landing pages, advertorials, or VSLs that performed.
• You're strategically strong and hands-on at the same time, executing your own ideas.
• You work data-driven and look at the numbers (ROAS, CAC, CTR, hook rate, etc.), not your gut feeling.
• You're very familiar with Claude and already use it daily.
• You see things through independently, deliver clean work, and keep going even when no one's watching.

Benefits

• 100% remote, work wherever you want.
• Flexible hours that fit your life. We evaluate you on performance, not attendance.
• Trust instead of corporate bureaucracy: need a spontaneous day off, a short message is enough.
• 30 days of vacation, plus an extra day off on your birthday.
• Flat hierarchies.
• Attractive salary plus performance bonus when your work moves the numbers.
• Network: Sivara is closely connected with Germany's leading D2C brands and exchanges daily with other e-commerce brands in the 8- to 9-figure range.
• Learning: real D2C scaling from the inside, a 7-figure company on its way to 8 figures.

Made it this far? Then we might be your match.

Send a short, casual cover letter. What have you built so far, which copy or funnel examples, landing pages, or advertorials of yours performed best, when could you start, etc. If you have a portfolio, send it along.

Please, no five-page essay about being a team player who thrives under pressure, just a short, clear picture of who you are and what you can do. LinkedIn is fine too.

Looking forward to hearing from you!

Best,
Kacper