Copywriter

Exciting news! I'm looking for a full-time copywriter to join my team🎉

The Copywriter will be responsible for executing conversion-driven copy for our course creator clients. They will work closely with my team to bring the strategic vision to life.

Benefits of working with APT Content:

- Be part of an awesome, fast-growing team
- Flexible working hours
- Performance-based bonuses
- Work with some of the biggest and bestest course creators in the game

How to apply:

Write me an opt-in page OR webinar invite email selling me on an interview with you!

The copy should demonstrate your persuasion powers and ability to think outside the box.

Full details in the job description [below]

Please share with anyone you think could be a great fit!

📌Reminder to please follow the rules. Six applications so far and only one followed the instructions in the job description.

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Conversion Copywriter

Full-time Contractor Position

Position Overview:

You are a conversion copywriter who’s mad for their craft. You agree that the best copy comes from deeply understanding the audience you’re writing for.

You understand the principles of conversion copy and persuasion. More than that, you love editing copy so the personality and color shines through. You are a brand voice chameleon who can write for any audience.

You’re prepared to collaborate closely with our strategy and design teams to build evergreen webinar funnels that captivate audiences, generate consistent leads, and deliver measurable results. 

Copywriting is your favourite part of what you do. You’re obsessed with upskilling and are always on the lookout for ways to improve conversions.

Finally, you’re excited to be part of a fast-growing agency delivering world-class results to some of the biggest course creators in the game. You’re ready to throw yourself into a long-term role where you have the opportunity to grow with a team.

Qualifications:

You have been copywiting for 2+ years and have ideally been certified by Copyhackers. 

You write in American English, although English does not need to be your first language. Non-native speakers will not be penalized.

Duties & responsibilities:

Sales page copywriting:

• Write long-form sales pages using our internal frameworks and conversion process
• Integrate voice-of-customer into sales pages using the research guides you are given
• Optimize existing sales pages to improve conversions and align with the overall funnel strategy

Opt-in page copywriting:

• Write opt-in pages for evergreen webinars 
• Write different variations of the copy to better understand what resonates with the audience
• Come up with suggestions for how to improve conversions 

Webinar slide deck copywriting:

• You will be given a webinar outline which you’ll use to create compelling webinar slide decks following the Day #1 Evergreen framework
• You will NOT have to design the deck but should follow our internal best practices for writing engaging slides

Email copywriting:

• Develop high-converting sales sequences out of strategic prompts
• Write webinar re-engagement sequences using our proprietary frameworks
• Create meaningful subject line tests based on our CRO strategy
• Write webinar invite sequences out of strategic prompts

ALL copy should:

• Speak to the “big idea” you are given
• Be built out of the research pack you are given
• Be optimized for readability
• Follow strategic frameworks according to the audience’s stage of awareness
• Be written in the voice of the client
• Be thoughtfully optimized for conversions

Expectations

• You’re available on Slack between 10am and 6 pm*
• During “quiet weeks” you will not always need to be available on Slack but will be expected to respond to emails within one working day (excluding Fridays)
• You will take training as part of your role
• You will be committed to delivering great work for our clients and will be rewarded based on performance
• You will show up to weekly team meetings 

*working hours are flexible depending on your time zone and life requirements.

You will NOT have to:

• Conduct research for our clients (we have a research specialist who will share the research with you)
• Design or wireframe the copy (we will share our framework for how we prefer to present copy to clients)
• Meet with our clients 

What We Do

We build out and optimize evergreen webinar funnels for online course creators and coaches.

We aim to deliver a premium service that they can’t find anywhere else. Our signature offer is an end-to-end evergreen funnel set up from scratch. We  then aim to bring ⅔ of these clients on for an optimization retainer, where we’ll work as a team to continuously improve funnel performance.

We value flexibility and prioritize wellness. You will never be expected to respond to a message before 10am or after 6pm on a week day. You will not be messaged on a weekend. We strongly believe there are no “emergencies” in marketing, but we will always step up for our clients during working hours.

We are committed to excellence and strive to offer cutting-edge solutions in a marketing landscape that is constantly changing. However, we do not race to keep up with new technology. We lead with timeless principles of psychology and then use tools to deliver an exceptional customer experience.

Salary

Your salary for this position will be $5800/month.

We succeed as a team and therefore offer performance-based bonuses at the end of Q1 and Q3. 

Application Process

Please send an email to (Abi Prendergast) with the subject line “Copywriter” and answer the following:

1. Why do you think you are a great fit for this position?
2. What is your superpower?

Evergreen webinars are our bread and butter. So instead of filling out an application form, I’d like you to write an opt-in page OR webinar invite email… inviting me to have an interview with you.

The copy should demonstrate your persuasion powers and ability to think outside the box.

If successful, you will be invited to book an interview with a member of Abi’s team.

Application deadline: May 11th. 

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☀️ To apply to this role, click the "Apply" button. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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