Copywriter

It's not often I get to post about an opportunity to bring people into our little Communications team, so this feels exciting🌿

We are looking for a talented Copywriter to help bring our work to life.

Our forests are full of powerful stories. Stories about climate resilience, wildlife recovery, community, adventure, trees, wellbeing. Stories about the people who care for these places, and the millions who visit them every year. Surely you've heard me wax lyrical about forests a thousand times over?

We’re looking for someone who can help us tell our stories brilliantly. Someone who loves shaping words. Who can take complex ideas and make them clear. Who understands that good copy doesn’t just inform — it connects.

There’s so much important work happening across our nation’s forests right now, and this role will play a big part in how we share that.

If this sounds like a bit of you, you can find out more here 🌳

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We are Forestry England.

We live and breathe forests.

Job title – Copywriter

Salary - £33,854 pro rata 

Contract type – Permanent

Hours – 24 hours per week

Vacancy closes - 23:58 on 8th March 2026

Join us. We're foresters, professionals and experts. We are a passionate team who love to share our enthusiasm and want to make a positive difference for you and the environment.

Together, we’re using our scale and expertise to grow the nation’s forests for everyone. We’re already adapting our landscapes for tomorrow, and getting stuff done today, like creating amazing places and experiences for you to enjoy. We're providing vital homes for wildlife, making our air cleaner to breathe and producing sustainable timber.

What you’ll do…

We are looking for a passionate, engaging and inquisitive person to tell the story of the work that Forestry England does every day.

You're more than a wordsmith; you're a storyteller with purpose. You can take complex forestry science, conservation principles, or biodiversity data and transform them into content that captivates and inspires. You instinctively know how to find the narrative hook in everything from ancient woodland management to community forest projects. 

You will be responsible for producing high-quality, accessible content for a generalist audience, to support our mission to connect more people to the nation’s forests. 

As a creative and engaging content writer you will be equally happy working with other content creators to ensure the copy is consistent and engaging across all communications channels. 

You’ll help raise the profile of our often-unsung areas of the business, partnering with colleagues across the organisation to source, develop and publish accurate, timely content. 

Where you’ll work…

This role is hybrid, however some travel will be required to work with colleagues across Forestry England.

The post holder will be expected to be in a Forestry England office regularly to liaise with colleagues and the wider team.  

As the post will involve dealing with contacts across Forestry England, travel with stays away from home may therefore be an occasional requirement of this post.  

The role is 24 hours per week, with flexibility to work across seven days when needed. 

While the role supports flexible and remote working, we would anticipate the role spending roughly a day per month in our Bristol head office to connect with the team. Some wider travel across Forestry England may occasionally be required for specific projects or campaigns.

Benefits…

Alongside your salary, Forestry England contributes an average of 28.97% towards your pension. You will become a member of the Civil Service Defined Benefit Pension Scheme.

• 25 days holiday a year, raising by one day every year’s service, up to 30 days (pro-rated for part time employees) plus additional days off such as bank holidays.
• STaR is our employee benefits scheme offering discounts on everyday supermarket shopping, as well as other things such as hotel stays clothes, mobile phones, other electrical items, medical and car insurance, holidays, gym discounts, household bills, Headspace wellbeing app.
• free parking at Forestry England sites and free entry to our National Arboretums at Westonbirt and Bedgebury.
• a commitment to lifelong learning through career development. Forestry England will support your career development in a variety of ways, including continual professional development, support for individual learning plans and sponsored membership of professional bodies.

Read more about the benefits on the Forestry England website.

How to apply…

You will be asked to write a 200 word statement on your relevant experience and career history, along with a personal statement of no more than 500 words. You will be assessed on both during sifting. More details about how to apply are listed on the application form. 

You will be assessed on experience, a technical skill and strength based questions during your interview.

The Behaviours being assessed at interview are – 

• Seeing the big picture Actively seek out and share experience to develop understanding and knowledge of your work and of team’s business area. 
• Leading and communicating Communicate in a succinct, engaging manner and challenge when needed. Communicate using appropriate styles, methods and timing, including digital channels, to maximise understanding and impact. 
• Collaborating and partneringEstablish relationships with a range of stakeholders to support delivery of business outcomes.
• Delivering at paceTake responsibility for delivering expected outcomes on time and to standard, giving credit to teams and individuals as appropriate.Plan ahead but reassess workloads and priorities if situations change or people are facing conflicting demands.

If you require additional information or clarification about this role please contact: naomi.fuller@forestryengland.uk  

Successful candidates will undergo a criminal record check and the government baseline personnel security standard check.

If you require any reasonable adjustments, please email fcrecruitmentteam@forestryengland.uk.

If you're planning to use AI to support your application, please ensure you've read our guidelines here first. 

Read more about our application process and working with us on the Forestry England website. 

Nationality requirements…

Read more about nationality requirements here. 

Working for the Civil Service…

Forestry England is part of the Civil Service. The Civil Service has a Disability Confident Scheme (DCS). This means candidates with disabilities who meet the minimum selection criteria during the application process will be guaranteed an interview. We also offer a Redeployment Interview Scheme to current civil servants who are at risk of redundancy, and who meet the minimum requirements for the role. This role is also part of the Great Place to Work for Veterans and Prison Leaver Recruitment initiative. 

Within Part 7 of the Immigration Act 2016, it is essential that applicants should have the ability to provide conversation in accurate spoken English.

Our recruitment process makes appointments based on fair and open competition and merit, as outlined in the Civil Service Commissioners’ Recruitment Principles. If you feel your application has not been treated in in line with/according to these principles and you wish to make a complaint, please email: englandhr.services@forestryengland.uk. 

Attached documents: Forestry England Job Description - Copywriter.pdf

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Job Summary

As a creative and engaging content writer you will be equally happy working with other content creators to ensure the copy is consistent and engaging across all communications channels.

You’ll help raise the profile of our often-unsung areas of the business, partnering with colleagues across the organisation to source, develop and publish accurate, timely content.

Key Responsibilities & Accountabilities

• Have excellent copywriting and storytelling skills.
• Write clear and compelling content in a variety of forms targeted to different audiences and channels.
• Produce high-quality content for our website that’s helpful to our customers and optimised to support search engine rankings and generative engine results.
• Proofread and edit written content, ensuring consistent high levels of quality, style and tone.
• Collaborate with the wider team to ensure that all copy is consistent and aligned with brand guidelines and tone.
• Be able to quickly develop an understanding of Forestry England’s tone of voice.
• Translate complex or disparate information into engaging language that is easily accessible for a wide range of people.
• Work well on their own initiative, whilst being able to work effectively as part of a team and assisting in administration tasks.
• Have strong workload management skills, be agile and able to work quickly while delivering superb content.
• Have a positive and enthusiastic attitude.
• And any other tasks, reasonably requested by your line manager.

Skills, Knowledge & Experience

Essential Professional and Technical Experience

• Professional and technical expertise.
• Proven copywriting skills.
• Competent IT user with experience MS Office, developing website content and using social platforms.
• A strong understanding of SEO best practices, excellent verbal and written communication skills, and a proven track record of creating engaging content.

Desirable Professional and Technical Experience

• An understanding or working knowledge of using generative AI tools to support creating content.

Qualifications

Essential

• Professional qualification and/or relevant experience in PR, communications or marketing.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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