Copywriter

About Supra Human

A team of leading fitness coaches, nutrition experts, and medical professionals focused on aesthetic optimization, maximum human performance, and increasing health span.

Role overview

The Copywriter will be responsible for developing compelling, high-converting copy across marketing channels. This role is central to ensuring all written content aligns with the brand voice of John Madsen and the Supra Human ethos, while driving measurable results in lead generation, customer engagement, and sales conversion. The Copywriter will collaborate closely with marketing leadership, funnel builders, videographers, and the broader creative team to support demand generation and performance marketing initiatives.

Objectives

• Brand-Aligned Copywriting: write persuasive, voice-aligned copy in John Madsen's brand tone across all marketing touchpoints, ensuring consistency of message across email campaigns, funnels, landing pages, VSLs, and paid media
• Email Marketing and Sequences: develop weekly email newsletters, nurture campaigns, and automated sequences that drive engagement and conversion
• Funnel and Landing Page Copy: draft copy for applications, opt-ins, landing pages, and funnel sequences to maximize lead quality and reduce cost per booking, and assist in increasing show-up rates; work closely with front-end development to optimize copy-flow integration
• Demand Generation Support: provide hard-hitting direct response copy assets for paid campaigns (Meta/Google), ads, and creative tests to reduce Cost Per Booked Call; partner with the Director of Marketing to test and refine messaging strategies for both male and female market segments
• Collaboration and Alignment: participate in weekly marketing meetings and OKR sessions; provide proactive input on messaging gaps, opportunities, and campaign performance improvements
• Quality Assurance and Iteration: ensure compliance with brand standards and clarity in all communication; ensure all copy is reviewed by the Director of Marketing and required team members as needed for quality checks

Requirements

• Proven experience writing high-converting direct response and performance marketing copy
• Ability to adapt voice and tone to reflect executive and brand personas
• Background in health, fitness, performance, or coaching industries preferred
• Strong collaboration skills and comfort working within a fast-paced, scaling organization
• Knowledge of funnel marketing, VSLs, and digital advertising best practices
• Excellent command of English grammar, structure, and persuasive writing
• Ability to research and utilize macro and micro trends to adapt copy to current market dynamics that match brand persona and brand voice
• Self-starter mindset with the ability to manage priorities and deadlines

Performance metrics

Success in this role will be measured by improvement in funnel/application performance (cost per booking, application quality, booking show rate), contribution to lowering CPB across campaigns, consistency of brand voice across all marketing assets, and positive collaboration and alignment with marketing leadership and peers.

What we seek in a Supra team member

• Communication skills: very clear and concise in how you speak with others, a proactive communicator and excellent writer
• Transparency and honesty: mistakes are expected
• Productivity: making the most of your day
• Creativity: thinking radically to come up with amazing solutions for our clients

Supra Human core values

• Play to win
• Go above and beyond
• Take extreme ownership
• Do what it takes
• Lead by example
• Be relentless
• Show the f*ck up

This is a remote, full-time role working from anywhere while directly collaborating with our marketing leadership team, with the responsibility of being highly disciplined, data-driven, and accountable to performance. You'll be expected to manage deadlines, take full ownership of creative performance, and continually test, refine, and optimize messaging across paid media, funnels, and email. This role may also occasionally require availability for quick-turnaround creative needs, ad testing cycles, and high-priority campaign launches.

Compensation

Salary: competitive salary based on experience. Benefits: competitive medical, dental, and vision benefits including unique wellness incentives and perks.