Contract-to-Hire DTC and Email Marketing Coordinator

We're hiring at Biom!

I'm looking for a DTC & Email Marketing Coordinator to work directly with me and help support our growing eCommerce business.

This role is ideal for someone early in their digital marketing or ecommerce career who's eager to learn. While email marketing and retention will be the primary focus, you'll gain exposure to everything from Shopify merchandising and website optimization to subscriptions, analytics, CRO, and product launches.

The position is contract-to-hire, with the goal of transitioning into a full-time role.

If you or someone you know would be a great fit, send a resume and short introduction to [click apply].

Posted by: Corinne Durocher, Ecommerce and Retention Director

DTC & Email Marketing Coordinator

About the Role

We're looking for a highly organized, detail-oriented DTC & Email Marketing Coordinator to support the day-to-day execution of our growing direct-to-consumer business.

This role is perfect for someone early in their ecommerce or digital marketing career who is excited to learn and grow. You'll work directly with the Director of Ecommerce & Digital Marketing, receiving hands-on mentorship across email marketing, ecommerce merchandising, website optimization, customer retention, analytics, and product launches.

While email marketing and retention will be your primary focus, you'll also gain exposure to nearly every aspect of running a high-growth ecommerce brand.

This is a contract-to-hire opportunity, with the goal of transitioning the right candidate into a full-time role as the business continues to grow.

What You'll Own

Email Marketing & Retention (70%)

You'll help execute and optimize our retention marketing strategy across email, SMS, subscriptions, and customer lifecycle marketing.

Email & SMS

• Support the development and execution of the email and SMS marketing strategy and campaign calendar.
• Own the end-to-end email campaign process, from strategy and copywriting to creative collaboration, implementation in Klaviyo, QA, deployment, and performance analysis.
• Write compelling, on-brand email and SMS copy that drives engagement, conversion, and customer retention.
• Partner closely with the design team to develop creative briefs, provide feedback, and bring campaigns to life.
• Build and optimize automated lifecycle flows, customer segmentation, and A/B tests to continuously improve performance.
• Monitor campaign performance, deliverability, and key metrics, using insights to optimize future campaigns and customer journeys.

Subscription & Lifecycle Marketing

• Support customer retention initiatives within Loop Subscriptions
• Monitor subscriber health and key retention metrics
• Track subscriber growth, churn, skips, cancellations, and reactivations
• Assist with subscription promotions and lifecycle campaigns
• Help identify opportunities to improve customer retention and lifetime value

Ecommerce Support (20%)

• Perform daily website QA
• Update homepage banners, merchandising, and promotional messaging
• Assist with product launches and campaign implementation
• Identify website bugs and customer experience issues
• Monitor website conversion performance and customer behavior
• Assist with ongoing website optimization and testing
• Support A/B tests including homepage messaging, product pages, landing pages, and pop-ups
• Review heatmaps, customer feedback, and behavioral insights

Performance Monitoring (10%)

Track and report on: email revenue, SMS revenue, open rates, click-through rates, conversion rates, revenue per recipient, unsubscribe rates, flow performance, and campaign performance.

Preferred Experience

• Klaviyo
• Canva and/or Figma
• Shopify
• Microsoft Excel or Google Sheets
• Familiarity with AI tools such as ChatGPT
• Loop Subscriptions (or another subscription platform)
• Rebuy
• Google Analytics (GA4)