Our Digital Creative team is focused on creating and producing campaigns and content for digital channels. We are seeking a Copywriter with deep expertise in writing for digital and social channels.
Key responsibilities include development of all forms of online content, such as concepting digital banner ads, crafting compelling social media posts, scripting video, paid search and writing emails.
Essential Responsibilities:
- Develop and deliver strategic, engaging copy for digital creative assets, including websitelanding page copy, digital banner ads (dynamic and static), social media posts, paid searchand emails.
- Partner with VP Copy, Creative Directors, Art Directors, and Brand stakeholders to ensuremessaging works in design and ladders back to campaign, business, and strategies.
- Create compelling content that aligns with overall content and media strategy and internalclient requirements.
- Support treatment and script development for video (with an understanding of pace andrecording production) /motion graphics.
- Ability to proofread for grammatical & spelling accuracy, consistency and brand voice.
- Perform other duties and/or special projects as assigned
Qualifications/Requirements:
- Degree in Journalism, English, Creative Writing, Advertising, or related field OR in lieu ofdegree, a high school diploma and 10 years of work experience in an agency environment oras an agency contractor
- Minimum of 7 years of experience in marketing or advertising; professional advertisingagency experience preferred
- Must provide samples of both long- and short-form marketing writing
- Extensive experience creating content for social media, digital advertising, websites, webapplications and mobile apps, preferably in a digital agency.
Desired Characteristics:
- Digital-first writer with experience across all digital channels.
- Knowledge of best practices for writing for key digital platforms.
- Proven ability to write for both B2B and direct to consumer audiences.
- Ability to write for web (SEO copywriting with keywords, title tags and understanding of whatshows up in the meta description.)• Strong communication and written English skills, including good spelling and grammar.
- Detail oriented, organized and ability to prioritize multiple projects while making sure copy isaccurate and consistent for multiple brands/clients.• Team player with a solutions-oriented mentality, and an open, positive and collaborativecommunication style.
- Must be comfortable within a digital production environment and handling multiple projects ina fast-paced environment
The target hiring compensation range for this role is $43.85 to $47 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
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