Content Writer and SEO Strategist

We are looking for a proactive and commercially minded Content Writer & SEO Strategist to take ownership of both content creation and organic growth strategy. This role combines hands-on writing across a variety of formats with responsibility for driving SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) initiatives.

You will create content that supports business growth, generates demand, and contributes to pipeline outcomes. Working closely with cross-functional teams, you will develop compelling content assets while ensuring they are strategically positioned for maximum visibility across search engines and AI-powered answer platforms.

You will be joining a high-growth, forward-thinking digital organization that combines content, performance marketing, and emerging search technologies to drive measurable business outcomes. The business is focused on innovation, data-driven decision-making, and creating impactful content experiences that deliver real commercial value.

Ideal Profile

Experience & Role Requirements

• 5–7 years of experience in content writing and SEO strategy.
• Proven portfolio showcasing both long-form and short-form B2B content.
• Experience creating thought leadership content and ghostwriting in executive or founder voices.
• Strong hands-on SEO expertise across keyword strategy, topic planning, on-page optimization, and content performance.
• Ability to independently manage both strategic planning and execution.

Essential Systems & Tools

• Proficiency with Microsoft Office Suite and/or Google Workspace.
• Experience using SEO platforms such as Ahrefs, Semrush, or Google Search Console.
• Familiarity with CMS platforms and/or HubSpot for content publishing and optimization.

Preferred Experience

• Demonstrated experience with GEO and AEO strategies, including content optimization for AI-driven discovery and answer engines.
• Knowledge of schema markup, structured data, and technical SEO best practices.
• Experience collaborating with performance marketing or demand generation teams.
• Familiarity with content analytics and organic performance reporting.

Personal Attributes

• Exceptional written and verbal communication skills.
• Strong organizational and project management capabilities.
• Self-motivated, resourceful, and solutions-oriented approach.
• High attention to detail and commitment to content quality.
• Collaborative mindset with the ability to work effectively across teams.

Responsibilities

Written Content (Short & Long-Form)

• Own the development and delivery of all written content, including website content, LinkedIn articles, and campaign assets.
• Create high-value lead generation content such as guides, reports, whitepapers, and playbooks.
• Develop persuasive landing page copy and advertising content in collaboration with performance marketing stakeholders.
• Produce and ghostwrite executive and founder thought leadership content.

SEO / GEO / AEO Strategy

• Lead SEO strategy development and implementation, including keyword research, topic planning, on-page optimization, internal linking, and content architecture.
• Own and continuously refine GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies.
• Ensure content is effectively positioned and optimized for visibility across search engines, AI-powered answer engines, and emerging discovery platforms.
• Execute optimization initiatives and work closely with relevant teams to maximize content reach and performance.

How we take care of our team

Get paid in Australian Dollars
Medical insurance from day one for you + spouse (or parents if unmarried)
Generous OPD coverage from doctor visits to all your medical needs
Home office setup allowance to build your ideal workspace
Internet allowance to keep you connected
Gym & wellness allowance to stay fit and balanced
Work hard, play hard – regular team events & engagement activities
Diji Assist – Mental health & counseling support when you need it
We invest in you – reimbursement for industry certifications
Open-door culture – your ideas and feedback always matter
Flexible work – home or office, wherever you do your best work
Rewards & recognition that actually recognize you
Great christmas & financial year-end parties to unwind with your loved ones