Content Writer

Type: Full-time

Location: White City, West London (3–4 days per week)

Salary: Based on experience

Start Date: October 2026

Our mission

At The Doctor's Kitchen, we help people feel more in control of their health through food and lifestyle.

Every month, millions of people watch, listen to and read our content across YouTube, Instagram, podcasts, newsletters and our app.

Now we're looking for a skilled writer who can turn evidence-based health information into content people want to read, save, share and act on.

Every word matters. We care deeply about helping people actually change how they cook, eat and think about their health.

What you'll be doing

You'll write across every part of our content ecosystem, including:

• Instagram captions, Reels hooks and talking points
• YouTube titles, thumbnails and scripts
• Newsletter copy and subject lines
• Podcast titles, show notes and descriptions
• Articles
• App content and notifications

You'll also:

• Pitch and develop new content ideas
• Help shape scripts for filming
• Stay on top of creators, trends and formats
• Work closely with our content and production team
• Learn what our audience cares about from comments, user interviews and feedback

We're looking for

• An exceptional writer who can make complex health information engaging and useful
• Experience in nutrition, healthcare or science communication
• A strong understanding of nuance, accuracy and responsible health communication
• Someone curious, proactive and full of ideas

Our writing style

The Doctor's Kitchen is a personality-led brand. A big part of this role is understanding how Dr Rupy speaks, explains ideas and connects with people, so the writing feels authentic, not generic.

We want our content to:

• Educate → teach people something new
• Equip → give practical tips people can actually use
• Entice → make healthy food look exciting and delicious
• Entertain → make healthy eating feel approachable and fun

AI at The Doctor's Kitchen

We use AI to brainstorm and improve our workflows.

But we don't want content that sounds like AI.

We use AI to help us work faster, never to replace original thinking. The best writing still feels human, thoughtful and full of personality.

How to apply

To apply, follow [click apply]. We'll ask you for:

• Your CV
• Salary expectations
• A short Loom video
• Examples of writing or content
• A short writing exercise (for shortlisted candidates)

We care more about how you think than getting the "perfect" answer.

Can't wait to hear from you!

Sakina, Content Lead