Content Strategy Manager, Evergreen

Content Strategy Manager, Evergreen

NEXT.io & NEXTPredict • Fully Remote • Full-time

About NEXT.io and NEXTPredict

NEXT.io is a leading voice in the gambling industry, covering the operators, regulators, and

innovators shaping how people wager. NEXTPredict is our newest brand — a focused content and

intelligence destination for the fast-growing prediction markets category, where users trade on the

outcomes of real-world events across sports, politics, economics, and culture.

Prediction markets sit at the intersection of fintech, sports betting, and information markets. The

audience is sharp and the search landscape is wide open — we’re building a publishing operation

that owns the questions readers will be asking for years.

The Role

We’re hiring a Content Strategy Manager to lead evergreen content for NEXTPredict and NEXT.io.

You’ll own the strategy, structure, and performance of our core pages, definitive guides, glossaries,

comparison content, and the kind of reference material that builds authority through an integrity-

first mindset.

This is a player-coach role. You’ll start with two evergreen writers reporting to you, and you’ll be

expected to set the editorial bar by example. As the team scales, so does the management scope.

What You’ll Own

• Evergreen content strategy. Define and continuously evolve the evergreen content

roadmap for NEXTPredict — what we publish, in what order, and why each piece earns its

place.

• SEO program ownership. Run end-to-end keyword research, topic modeling, and content

gap analysis. Build pillar/cluster architectures that win category-defining queries (e.g., “how

prediction markets work,” event contracts, CFTC framing, sports vs. political markets).

• Evergreen editorial leadership. Hire, onboard, coach, and grow a team of two evergreen

writers (with a path to scale). Set quality standards, run editorial reviews, and provide direct,

actionable feedback that levels the team up.

• Technical SEO. Partner with engineering and design on site architecture, internal linking,

schema/structured data, Core Web Vitals, crawl health, and indexation. Turn audit findings

into a prioritized roadmap.

• Analytics & reporting. Build the team’s reporting cadence in GA4, Search Console, and our

SEO platform of choice (e.g., Ahrefs/Semrush). Translate data into clear weekly and monthly

insights for leadership — what’s working, what to kill, what to double down on.

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NEXT.io / NEXTPredict — Content Strategy Manager, Evergreen

• AI/LLM-aware content. Develop our point of view on AI search (AEO/GEO) — how content

is cited and surfaced in ChatGPT, Perplexity, Google AI Overviews, and beyond. Build

workflows that use AI responsibly to accelerate research, briefs, and editing without

compromising originality or accuracy.

• Editorial integrity & compliance. Make sure every piece of evergreen content meets the

bar for accuracy, sourcing, and responsible-gambling messaging required in our regulated

category.

• Cross-functional partnership. Work shoulder-to-shoulder with paid, lifecycle, product, and

partnerships teams so evergreen content compounds across the funnel rather than living in a

silo.

What You Bring

• Experience. A minimum of 3–5 years of content strategy and SEO experience, with a

portfolio of evergreen content that demonstrably ranks, drives qualified traffic, and converts.

• Technical SEO depth. Demonstrable wins in technical SEO — site architecture decisions,

schema implementations, internal-linking systems, or crawl/indexation projects you can

speak to in detail.

• Editor’s eye. Sharp editorial instincts. You can take a thin draft and turn it into the best thing

on the internet for that query. You enjoy editing and developing other writers.

• Analytics fluency. Fluency with GA4, Search Console, and at least one major SEO platform

(Ahrefs, Semrush, or similar). You build dashboards, not just consume them.

• AI-aware. A clear, current point of view on AI search and AI-assisted workflows — what to

use it for, what not to, and how to keep human craft at the center.

• Management readiness. Some prior experience managing, mentoring, or formally leading

writers (1–2 reports is plenty for now). You’re ready to step fully into a manager role, not just

lead a project.

• Player-coach mindset. You can write a brief, ship a draft, and run a 1:1 in the same day.

You set a high bar and pull others up to it.

• Communication. Strong written and verbal communication; comfortable in async, fully

remote environments.

Bonus Points

• Direct experience writing or editing in gambling, sports betting, fintech, or prediction markets.

• Familiarity with the regulatory landscape for prediction markets and online gambling in the US

(CFTC, state gaming regulators, responsible-gambling frameworks).

• Experience publishing into a YMYL category and navigating Google’s E-E-A-T signals.

• Comfort with SQL, BigQuery, or lightweight scripting for content analysis.

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NEXT.io / NEXTPredict — Content Strategy Manager, Evergreen

• Prior experience standing up a content operation from an early stage rather than inheriting a

mature one.