Content Strategist at Shakers

As a Content Strategist, you will be responsible for developing and executing a content strategy that aligns with our organization’s goals.

You will be working with a team that supports global SMB clients of Microsoft 365.

Key Responsibilities:

• Developing and executing a content strategy that aligns with our organization’s goals

• Creating, monitoring, and continuously improving customer personas and customer journeys to better understand the audience and enhance the customer experience

• Gathering product insights by analyzing web traffic and engagement metrics to evaluate content performance

• Working closely with internal stakeholders to devise strategies that will engage our target audience

• Focusing on customer satisfaction by creating engaging and persuasive content that drives potential customers towards conversion

• Collaborating with cross-functional teams to develop and optimize content management and delivery IAs, ensuring intuitive navigation, effective search capabilities, and seamless user experiences

• Creating appealing content (videos, newsletters, contests, hackathons, etc.) to enhance engagement throughout our internal team

Qualifications:

• Proven experience as a Content Strategist or similar role

• Experience in project management and Microsoft DFM

• Strong written and verbal communication skills

• Ability to analyze metrics

• Familiarity with social media platforms

• Proficiency in MS Office and WordPress or other Content Management Software

• BSc degree in Marketing, Journalism or relevant field.

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