This is our Content Strategist role for idea generators, planning geniuses, and natural-born analysts.
Tasks in the role
- Creating campaign strategy, messaging, and concepts that match the brand’s customer personas
- Creating customer journey maps and outlining the content assets for each marketing campaign
- Managing content creation for developing the marketing funnel and supporting team projects
- Working in close collaboration with campaign managers and channel owners for smooth coordination and campaign execution
- Elaborating and executing a content marketing strategy for a department, aligning it with the company’s content strategy
- Auditing existing content and analyzing competitors’ tactics to identify areas for improvement
- Monitoring key metrics and analyzing content performance
- Using AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms, including landing pages, advertising assets, campaign messaging, and email content
Who we are looking for
- Experience in managing content and developing strategies across multiple marketing channels
- Experience using AI tools for content creation and optimization
- Strong understanding of AI prompting engineering to achieve a consistent content output to aid delivery speed
- Able to manage and deliver several projects in parallel
- Good understanding of the diverse needs of customers across different funnel stages
- Combination of marketing and editorial mindset with strong client-facing skills, understanding of audience needs, and value-based approach
- Great analytical skills and an ability to make data-driven decisions
- Significant SEO knowledge
- Excellent communication skills, both written and verbal
- Quick learner with excellent problem-solving skills
- Excellent writing and editorial skills
Not required, but a plus
- Native English speaker
- A mix of B2B and B2C experience
- Empathy and curiosity
- You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better
We will try to create all the right conditions for you to work and rest comfortably
- This offer stands for the “hybrid” work format: some days, you work from the office, and some #wfh. Trust us, it’s an efficient way of working. Proven!
- Flexible working day start
- Unlimited PTO
- Hobby benefit
- Breakfast, snacks, and coffee at the office
- Corporate events
- Training, courses, conferences
- Gifts for employees
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