Content Strategist

Overview

The Knights of the Columbus Marketing and Customer Experience Team is looking for an experienced Content Strategist. This role will be responsible for creating, executing and maintaining a content strategy across multiple platforms that aligns with enterprise priorities and departmental goals.

The Content Strategist will focus on curating, organizing and developing content both for the public website and the member and customer portal. Ideal candidates will have previous experience creating and executing content strategies for an enterprise-level business, working with personalization tools, and writing content that fits a unique brand voice.

In addition to creating and implementing a strategy, the Content Strategist will be responsible for writing and optimizing content for both web and email. Ideal candidates will have previous experience creating content for the financial services industry.

Finally, the Content Strategist will act as support to Marketing Directors, offering content recommendations and creating content when needed to help the department reach its goals. This role will also collaborate with the UX and web publishing teams to ensure both on-page and technical parameters are met for AI search success.

Core Responsibilities

• Develop a full-funnel content strategy that integrates with email and social media strategies for a unified experience that nurtures leads to conversion and/or deepens our relationship with existing members and customers.
• Align content strategy and goals with the Order’s Big Six priorities and create a plan for tracking/reporting progress.
• Create and maintain a KofC.org content calendar.
• Create educational financial content and assist with decisions about placement and repurposing that content across marketing channels.
• Optimize web content for AI search results with a focus on boosting brand visibility and awareness.
• Work with the UX and web publishing teams to align on-page and technical SEO with current best practices.
• Monitor and track content performance, impact and attributions in GA4.
• Perform regular content audits to review performance and visibility, suggesting adjustments as necessary to continue moving toward goals.
• Collaborate with marketing leads to determine content needs and propose content ideas to help them reach goals specific to their business unit.

Skills Qualifications

Required: 

• Open to feedback
• Flexible and adaptive
• Self-starter
• Strong copywriting skills and comfort with receiving and implementing edits
• Highly collaborative personality

Preferred: 

• Understands website code and how it affects SEO
• Experience with paid content placement
• Experience with social media marketing
• Experience with email marketing

Education

Required: 

• BA/BS degree or equivalent practical experience.
• Treats others with respect and empathy.
• In-depth knowledge of current SEO landscape, AI best practices and how to optimize for AI search.
• Experience working in GA4.
• Previous experience in financial services marketing.

• Previous experience creating and executing content strategies for enterprise business.
• At least 3 years of experience in marketing copywriting.

Preferred:

• Knowledge of the teaching of the Catholic Church and hierarchy as well as the Knights of Columbus
• Desire to work on a creative, collaborative and data-driven team
• Obsessed with digital storytelling

• Experience with the Optimizely platform a plus
• Google Analytics certification

Compensation

The wage range for this role takes into account a broad array of factors that are considered in making compensation decisions, including but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs.  The range below applies as long as the work is performed in Connecticut; the Knights of Columbus reserves the right to adjust the wage range if the position is performed in another location.  At the Knights of Columbus, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $88,000 - $149,500.

Authorization to work in the United States is required.

This position is not eligible for visa sponsorship. 

Physical Demands