Content Strategist

🚨 Job opportunity: We’re hiring for my backfill on WebMD’s content strategy team! If you’re a strategist who’s passionate about high-impact consumer health content, SEO, and cross-team collaboration, this role is for you.

Happy to answer questions or talk about what it’s like on the team — DMs are open!

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WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Responsibilities: The right candidate for this job will support the content planning and distribution process by conducting content research, contributing strategic content ideas for consumer- and professional-facing projects, performing content tagging, inventory audits, content governance, and otherwise ensuring that content supports the needs of our readership and business.   The ideal candidate is a sharp, focused, detail-oriented and curious individual with strong communication and collaboration skills. This person will: 

• Lead project- or topic-based content research and strategy  
• Tag content to improve findability and user experience
• Support content planning process through ideation, brainstorming, and pitching  

• Provide research and data-backed content and audience insights that support business strategies and readership needs 
• Collaborate cross-functionally with SEO, newsletters, social, content marketing, and others on content that support audience growth and engagement 
• Work closely with our content inventory, including conducting audits, gap analysis, and surfacing and addressing content maintenance needs 

 Required Skills: 

• Bachelor's degree in journalism, marketing, or related field 
• 3+ years experience in ideating and creating online content, including strong pitching skills  
• 2+ years experience in analyzing data to understand and better engage online visitors
• 2+ years experience with SEO 
• Experience with content tagging or taxonomy
• Ability to organize and manage multiple projects with conflicting priorities
• Understanding of style guidelines and other governance rules

• Microsoft Office Suite, Google Office, specifically Excel and PowerPoint 
• Ability to work independently as well as collaborate as a cross-functional team member 
• Experience identifying relevant content gaps and justifying content ideas that both improve user experience and meet business needs
• Excellent problem-solving skills

 Preferred Qualifications: 

• Experience planning and executing content strategy
• Experience shaping content governance
• Experience in content template design
• Experience working with taxonomies and controlled vocabularies 
• Comfortable leading strategy and brainstorming meetings

• Possess a positive attitude under pressure and excellent interpersonal team skills 
• Project/task management system experience (e.g. WorkFront, Jira)
• Comfort taking ownership of projects 
• Knowledge of and passion for health and wellness topics
• Experience implementing and managing processes involving multiple dependencies

This is a hybrid role # days week in our Atlanta, GA office and 2 day WFH.

Salary is $65,000 annually.

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☀️ To apply to this role, click the "Apply" button. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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