Content Marketing Specialist

Hear ye, hear ye! I'm officially on the hunt for our next Content Marketing Specialist to join my team at eSentire 📝 🖋️ 🤓

I need someone who gets excited about turning the complexity of cybersecurity into content that actually connects.

You know that feeling when you read something technical and think "I could explain this so much better"? That's exactly the energy I'm after.

In a nutshell, you:

✅ Stay curious about emerging tech trends, enjoy digging into research, and have strong opinions about what makes content truly engaging.
✅ Have been writing for a few years and have learned that great SEO and great storytelling aren't mutually exclusive.
✅ Like geeking out over tools like SemRush and have experimented with AI to streamline your workflows.
✅ Have a keen eye for editing and can create content that helps people understand cyber threats without putting them to sleep.
✅ Are best friends with the Oxford comma.

💻 Tech or security background is nice but not essential – curiosity and strong writing skills matter more.

To clarify on location: This role is currently hybrid if you work near our Waterloo HQ and remote across Ontario.

Sound like you? Apply below!

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About eSentire

eSentire is on a mission to hunt, investigate and stop cyber threats before they become business disrupting events. We were founded on the premise that if you can’t find a solution, you build it. Entrepreneurship and innovation are in our DNA. Our culture is based on transparency, teamwork, and continuous innovation.

As the authority in Managed Detection and Response, we protect the critical data and applications of 2000+ organizations in 80+ countries, across 35 industries from known and unknown cyber threats.

About This Role:

We are seeking a Content Marketing Specialist to bring our cybersecurity expertise and thought leadership to life across our various organic channels (e.g., blog, video, social media, etc.). The Content Marketing Specialist is responsible for assisting with developing thought leadership content, elevating our AEO/SEO strategy, planning content efforts for supporting key integrated campaigns, and reporting. If you are up to date on the latest content marketing trends, have excellent communication skills, and have a passion for emerging technology, this is the role for you!

As Content Marketing Specialist, you are required to perform the following duties and undertake the following responsibilities in a professional and satisfactory manner:

Position Responsibilities

• Perform research on the latest cybersecurity trends and what competitors are saying to propose new content ideas for content planning and calendar-building
• Create and manage a team editorial calendar for content planning and production, and perform regular audits for content gap analysis
• Support our AEO/SEO strategy by working hand-in-hand with our Digital/Web team and SEO agency to create content that increases search visibility on native search engines as well as LLMs
• Understand how to use AI within the scope of marketing to create automated workflows, optimize content for SEO by ensuring proper use of metadata, schemas, and other technical elements
• Conduct interviews with our internal stakeholders and author long-form content based on the insights
• Proofread and edit all written content, including deliverables from our freelancers, to ensure that they adhere with our brand voice, style, and tone
• Collaborate with our Social Media contractor to amplify cybersecurity thought leadership and rich media content on social media
• Collaborate with our SEO team and proactively implement best practices to maximize visibility in search results (including following SEO writing best practices, and internal linking)
• Assist with strategic SEO writing/updates by refreshing older content to reflect current messaging
• Analyze content performance data quarterly and make data-driven decisions that will inform the greater content strategy & optimization efforts

Qualifications and Skills

• Previous experience in technology or security-related fields preferred, but not required
• 3-5 years of experience creating and measuring high-quality long-form content
• Strong ability to prioritize work in a demanding, fast-paced environment while managing multiple projects at a time
• Working knowledge of tools such as JIRA, SemRush, and various AI models
• Ability to balance storytelling with the science of SEO and data
• Demonstrated skills in writing and editing long-form content (e.g., blogs, white papers, reports, etc.)
• In-depth knowledge of content optimization and distribution trends / methods

If the successful candidate lives within 50 km of our office in Waterloo, Ontario this will be a hybrid position (Monday and Friday – work from home, Tuesday, Wednesday and Thursday – work onsite). If the successful candidate lives more than 50 km from our office in Waterloo this will be a remote position.

Our Culture and Values

At eSentire we work in a collaborative and innovative work environment. We work with brilliant and passionate people who strive and encourage others to do their best. eSentire’s idea-rich environment welcomes creative and sometimes unconventional perspectives!

We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all. We believe that a variety of perspectives, backgrounds, and experiences make us stronger – if you’re enthusiastic about this opportunity but don’t meet every qualification, we encourage you to apply anyway. It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.

Total Rewards

We believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes comprehensive health benefits, a flexible vacation plan, and participation in our company-wide equity program, allowing you to share in the success and growth of our organization.

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☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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