Content Marketing Manager

About the role

Workweek is looking for a Content Marketing Manager (CMM) to create content for two of our creator-led B2B marketing brands, The Marketing Millennials (TMM) and Go-to-Millions (GTM). 

Simply put, the mission of these two brands is to help marketing professionals grow in their careers. As the CMM for these brands, you will act as a true partner to the brands’ founding Content Creators—Daniel Murray of TMM and  Ari Murray of GTM—to create expert-level content across a variety of formats and channels—from newsletters that are sent to 100k+ subscribers, to advertorials, research reports, and more—in an effort to engage, inform, and support marketers in their career journey.

This role requires an exceptional writer capable of absorbing, reproducing, and ultimately owning GTM and TMM’s specific brand voices to execute on the vision of the brands. Other important skills are researching capabilities, creative ideation, a next-level eye for detail and quality control, the capacity to collaborate with multiple teams without losing track of priorities, and the ability to bring a content strategy.

This candidate ideally has a background in writing, research/analysis, professional communications, and/or ecom and content marketing—and can speak the language of marketing leaders in an engaging, accessible, and human way (without dumbing it down). 

This candidate is also ideally experienced or interested in creating content for various social platforms (particularly LinkedIn or X). 

Note: All Workweek employees may work remotely, all work must be done in English, and availability to meet during the Central Time Zone workday is required.

What you'll do

• Act as the ultimate expert on and gatekeeper of the creator’s voice and brand, guided by the Director of Content and in collaboration with the founding Content Creators, Daniel Murray of TMM & Ari Murray of GTM.
• Absorb and maintain editorial guidelines and content themes.
• Incorporate Creator and Strategist feedback to make sure every piece of content represents the quality of the brand and drives toward the growth of its ICP.
• Collaborate with Director of Content, Creators, and key team stakeholders on tracking and fulfilling standard weekly deliverables along with monthly/quarterly/weekly tasks.
• Represent Creator and brand across a wide variety of formats and platforms, including:
• • Curated newsletters
  • Membership community content (event replays, summaries, curation)
  • Podcast titles & descriptions, highlight clip selection
  • Sponsored content (ad copy, advertorials, reports, etc.)
  • Social content curated from the Creator’s existing coverage

Qualifications

• Writing experience. Extremely strong writing skills across diverse formats, including email, social, and web. A genuine love of writing—especially writing designed to serve a specific professional community. Must have the ability to emulate an expert-level voice, and to communicate in a personable, engaging way.
• Research and storytelling. Can go on fact-finding missions, and pull out the most compelling story to tell in a newsletter, X thread, etc.
• Relevant marketing experience. The ability to grasp and speak to the concerns of marketers across various disciplines—growth and ecom, brand marketing, content marketing, etc.
• Organized, flexible, and detail-oriented. Known for keeping track of multiple projects without missing deadlines or forgetting the little things.
• Collaboration and communication. Great at working in a team, curious, and great at taking feedback and following up to push projects over the finish line.
• Discreet and professional. Comfortable and effective in representing the brand as themselves, but also happy to disappear into the creator’s voice.
• Ability to operate in a way that aligns with Workweek's core values and team mission.

Benefits

• Competitive pay (we don't pay based on location, we assign value to the role)
• Equity in Workweek
• Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
• Unlimited PTO with a minimum of 3 days/quarter used
• 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
• 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
• 401(k) plan with 3.5% company match
• $500 one-time stipend for any home office needs used after the first 90 days
• 5-week sabbatical after 4 years on staff
• 2 volunteering days per year
• 1x/year in-person team retreat
• $100/month book stipend

Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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