Reporting to our VP of Marketing, the Content Marketing Manager is responsible for the development of our content strategies that drive brand awareness, engagement and lead generation. The Content Marketing Manager will also manage the content generation process, calendar and roadmap for customer focused solution based content that addresses our audience’s biggest pain points to create deep connection to our products.
The target compensation for this role is $85-95k USD annually.
Responsibilities
Content Strategy and SEO Optimization
- Develop and execute comprehensive content marketing strategy aligned with brand, marketing goals and business objectives.
- Develop content promotion strategies to maximize reach and engagement.
- Implement SEO best practices to improve content visibility and search rankings.
- Monitor and analyze content performance to refine and optimize content strategies.
- Analyze data from surveys, benchmarks, studies, customer behaviors and competitor insight to develop themes, trends and storylines that drive content marketing initiatives.
Content Calendar and Roadmap
- Collaborate with the marketing team to develop and manage a consistent cross-functional editorial calendar.
- Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts. Proactively measure and communicate key content KPIs, bringing a strong perspective on what ‘good’ looks like.
- Ensure timely delivery for all content pieces.
- We do not have all of our processes, tools, and workflows built out yet; you’ll help us build the foundation and maintain and develop Spark Hire voice and tone.
Content Creation
- Produce best-in-class, problem-focused content assets such as webinars, e-books, white papers, data reports for integrated marketing campaigns
- Repurpose long-form virtual events or content pieces for short form clips or snackable snippets to extend messaging channels.
- Update existing content to improve SEO and drive conversions and repurpose content across multiple channels.
- Scale content creation velocity as needed through AI/automation tools and processes.
- Serve as an editorial eye for content created by cross-functional partners to maintain brand standards.
Audience Engagement
- Create case studies and customer stories highlighting community members and customers.
- Gather and utilize customer feedback to develop initiatives that increase engagement.
Cross Functional Collaboration
- Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts, and serve as the primary editor across teams
- Collaborate on the company story and vision with the leadership team, product marketing, and other stakeholders
- Collaborate with growth marketing to ensure content helps us hit pipeline goals through SEO and gated content production, while also meeting our quality bar.
- Position company as industry thought leader through content.
Requirements
You’ll be a great fit if:
- 5+ years of experience in content marketing, ideally at SaaS companies
- Familiarity with talent acquisition, recruiting, hiring or HR technology
- Equally comfortable writing and editing with a high quality bar
- Proven ability to both set content marketing strategy and create content
- Experience managing a content roadmap and editorial calendar
- Passion for educating audiences through industry-leading content
Competencies
Ideal Candidates will possess skills in the following areas:
- Communication: The ability to clearly and effectively convey, receive and interpret information and ideas through verbal, written and visual channels.
- Attention to Detail: Achieves a high standard of thoroughness and accuracy when accomplishing a task with concern for all areas involved.
- Strategic Thinking: The capability to understand organizational position in comparison to market and industry trends in order to identify objectives and priorities consistent with the long term interests of the organization in a global environment.
- Project Management: Demonstrating proficiency in effectively planning, executing and overseeing processes, tasks and resources to ensure advantageous outcomes of projects.
- Time Management: The ability to plan, prioritize and organize workloads while maintaining a focus on optimal results.
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