We are seeking a proactive and highly collaborative content marketer and writer to join Shopify’s large merchant content team. The ideal candidate will have a strong background in B2B content marketing, in particular producing sales enablement material like case studies. In this role, you’ll manage the sourcing, interviewing, writing, editing, and overall production workflow of our case studies program, working closely with sales, customer success, and marketing teams.
Responsibilities:
- Write and commission content that meets Shopify’s high quality bar.
- Proactively integrate with sales and customer success teams to maintain a pulse on potential customers to feature in case studies, maintaining a steady pipeline of opportunities.
- High comfort and experience with conducting in-depth interviews with customers to extract valuable insights and produce compelling case studies.
- Manage the case studies calendar, ensuring timely publication and distribution of materials.
- Maintain our case study library’s hygiene, such as auditing for gaps, updating or sunsetting outdated stories, and constantly looking for ways to level up our case study process and product.
- Work with cross-functional teams like video on multimedia case studies, as well as paid media on distribution strategies for case studies.
- Measure and report on the effectiveness of the case study program, making data-driven adjustments as necessary.
Requirements:
- The ability to write clear, compelling, persuasive content about technical subject matter.
- Proven experience producing (sourcing, interviewing, and writing) case studies in an enterprise B2B marketing context, bonus if you’ve done this in the commerce technology space.
- Experience working directly with sales and customer success teams.
- You have playbooks for building and scaling streamlined processes for editorial work and know how to efficiently manage projects, expectations, and your own time.
Additional Information
Please send links of 1-2 case studies you’ve worked on that you’re most proud of. In your description/cover letter, please describe the role you played in each case study and explain how you measured success for each project. Applications that do not include this information will not be considered.
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