At Inspectorio, our Content Marketing team develops and executes a content strategy designed to represent our company as the leader in supply chain management, provide value to our audience through educational and inspirational content, and ultimately drive interest in our products from targeted segments globally. Content powers our marketing engine, and enables our go-to-market teams to deliver a focused and powerful sales message to their prospects.
What you’ll do
Content Strategy and Creation:
- Work with the brand leader to develop and execute a comprehensive content strategy that presents Inspectorio as the leader in our space, drives leads for the business, and empowers sales to sell more effectively.
- Create informative longform content, engaging shortform assets, compelling and SEO-optimized blogs and web content, and powerful sales collateral including presentations, case studies, and product overviews.
- Support marketing channels with content for social media, email marketing, ad campaigns, and others.
- Establish a regular content maintenance schedule to ensure assets are updated with the most current messaging, and remain relevant to buyers.
- Manage our content library to ensure it remains organized and accessible, and own its contents in terms of comprehensive coverage across key topics identified within the Marketing and Content Marketing strategies.
Analytics and Measurement:
- Establish key performance indicators (KPIs) to measure the impact of content marketing efforts.
- Regularly analyze data and refine content to improve performance across use cases.
Cross-Functional Collaboration:
- Collaborate with stakeholders independently to manage expectations, and ensure content meets requirements.
- Manage stakeholders relations through strong communication around timelines, updates, and new content publication.
- Develop information pipelines with key stakeholders across the organization to stay up to date on current events within Inspectorio and the market more broadly, and to proactively identify content ideas that may support or address key topics.
Qualifications
- At least 4+ years of experience in Marketing or Communication focused roles. Ideally in an international tech start-up / scale-up environment.
- Ability to manage multiple priorities and work in a fast-paced, dynamic environment independently
- Enterprise B2B SaaS experience is required, with exposure to, supply chains as an additional bonus
- Strong writing background, who can write content for different channels (emails, ad copy, SEO optimized web copy, social)
- Familiarity with social media platforms and digital marketing tools.
- Proficiency in Microsoft Office Suite
- Creative thinking to contribute ideas for engaging and effective event marketing campaigns.
Benefits
Why it would be awesome to work with us
- 🍹 Unlimited Annual Leave: We prioritize your well-being and trust you to manage your time.
- 🏝️ Flexible Working: Whether from home, a coffee shop, or our global hubs, work where you’re most comfortable.
- 💪 Project Ownership: You get to lead the initiatives you’re passionate about, professionally or socially.
- 🌱 Grow with us: We’re invested in your personal and professional development.
- 🌎 Global, diverse, and innovative team: Be part of a welcoming community from 30+ countries, where unique perspectives drive innovation.
- 🤝 Feel at home: Work closely with colleagues who value your voice, share our E.A.C.H. values, and help you be the best version of yourself.
- 🎉 Celebrate together: Enjoy remote and hub company and team events that strengthen our bonds and build a fun culture.
Our Values
- EXCELLENCE: We pursue mastery and craftsmanship. “Good enough” is our enemy. We have a thirst and desire for knowledge. There’s always an opportunity to be better.
- AUTONOMY: We act independently when recognizing opportunities for improvement. We seek guidance and clear goals instead of orders. We self-assess the quality and impact of our work.
- COURAGE: We share our opinion, even if it’s uncomfortable. We are candid with colleagues. We are willing to experiment and try something new, even if we’re not sure it will succeed.
- HUMBLENESS: We crave opportunities to learn from the people around us. We leave our egos outside the office. We focus on listening to other perspectives.
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