Content Marketing Manager

I’m hiring a Content Marketing Manager, Editorial at Zocdoc—and this is one of the more interesting content roles in healthcare right now.

There’s a huge audience almost no one is truly talking with: the providers, marketers, and ops leaders actually running healthcare businesses. Solo practices to enterprise systems. The people managing cancellations, patient growth, reputation, staffing, and the daily reality of operating inside the most complicated industry in the country.

This role is for someone who knows how to pull stories out of people. You’re comfortable interviewing busy leaders, translating their thinking into sharp ghostwritten pieces, and turning one good conversation into a lot of momentum—posts, essays, newsletters, ideas that actually travel.

You’d own this end to end: blog, newsletter, LinkedIn, executive ghostwriting. Not just publishing content, but starting conversations and shaping a point of view—inside the country’s leading healthcare marketplace.

You’d report directly to me (former journalist, building this team from scratch). I’m looking for 5–8 years of experience, strong editorial instincts, real interviewing chops, and someone who cares about craft and understands that the work has to perform.

Hybrid in Soho, NYC.

If this sounds like your kind of work, the role is here

(And as this is a writing role, cover letters matter to me)

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. 

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

Your Impact on Our Mission

Providers can't partner with Zocdoc if they've never heard of us — or if everything they've heard sounds like everyone else. This role exists to change that. You'll run a small, scrappy publication on Zocdoc's website — with a newsletter and LinkedIn presence to match — acting as our in-house reporter, finding the stories hiding inside the company and turning them into content that earns attention and drives measurable traffic.

You'll Enjoy This Role If You Are...

• A natural interviewer who spots stories others miss. 
• Obsessed with the numbers — you check dashboards for fun. 
• A strong writer and thinker. 
• Someone who's built something from nothing. 

Your Day to Day Is…

• Running the provider blog end-to-end — editorial calendar, writing, publishing, performance. 
• Interviewing providers, patients, and executives to surface stories worth telling. 
• Driving measurable traffic growth through SEO-informed content and smart distribution.
• Building and growing a provider newsletter. 
• Creating LinkedIn content that pulls people back to the site. 
• Ghostwriting occasional thought leadership for executives. 
• Partnering across SEO, Brand, Lifecycle Marketing, and Provider Acquisition to make sure content connects to the business.

You'll Be Successful In This Role If You Have…

• 5–8 years of content marketing experience with a track record of growing organic traffic.
• Strong interviewing skills. 
• Comfort with analytics tools Amplitude or Looker. 
• SEO fluency. 
• A portfolio that shows range. 
• Strong journalism experience preferred. 
• Healthcare, B2B, or marketplace experience a plus.

Benefits:

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

NYC Base Salary Range

$125,000—$169,500 USD

About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. 

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

Job Applicant Privacy Notice

---

☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

‼️ If the apply button is not responding to clicks, check that you have pop-ups enabled for this site.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

🔗 The original poster’s LinkedIn profile is hyperlinked somewhere in this listing. If you can't find any links, you’re likely viewing a scraped or unauthorized copy or there isn't one available for this job.

📢 Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.

🎉 Got hired through this board? Let us know!