About Cencora
Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!
Job Details
Summary:
The Content Marketing Manager is responsible for creating, managing, and optimizing content that engages target audiences and supports business objectives within Health Systems & Government Services, including solutions in Accelerate Pharmacy Solutions. This role focuses on crafting compelling narratives and producing informative materials to enhance brand awareness, showcase thought leadership, foster customer engagement, and drive traffic and conversions. The Content Marketing Manager will work closely with cross-functional teams to ensure content aligns with Cencora's strategic objectives and brand identity. As a key member of the Health Systems & Government Services Marketing team, the Content Marketing Manager operates in a collaborative environment, engaging with various divisions to support content needs. This role requires strategic thinking, creativity, and the ability to manage multiple projects, translating complex industry topics into accessible and actionable content and contributing to the overall marketing strategy. The Content Marketing Manager works through the direct supervision of the Director, Health Systems & Government Services Marketing and in collaboration with the Health Systems & Government Services management and marketing teams.
Primary Duties and Responsibilities:
- Develop and implement a comprehensive content marketing strategy aligned with overall marketing goals
- Identify target audiences and create content plans that address their needs, interests, and pain points
- Write, edit, and oversee the production of high-quality content across various formats, including blog posts, articles, whitepapers, videos, infographics, and social media posts
- Collaborate with subject matter experts to ensure content accuracy and relevance
- Create and maintain a content calendar to schedule and organize content production and publication
- Coordinate with other teams to align content releases with marketing campaigns, product launches, and events
- In collaboration with digital marketing team, conduct keyword research and implement SEO best practices to enhance content visibility and organic search rankings
- In collaboration with digital marketing team, monitor and analyze website traffic and engagement metrics to optimize content for better performance
- In collaboration with digital marketing team, develop and execute social media strategies and other digital campaigns to promote content and engage with audiences on various platform while monitoring social media channels for feedback and interactions, responding to comments and messages as needed
- Create and manage distribution plans to ensure content reaches target audiences through appropriate channels, including email marketing, social media, and partnerships
- Leverage paid advertising and partnerships to amplify content reach
- Track and analyze key performance indicators (KPIs) related to content engagement, such as page views, shares, downloads, and conversions
- Prepare reports on content performance and make data-driven recommendations for improvement
- Conduct research to understand audience preferences, behaviors, and trends to inform content creation and strategy
- Gather feedback from customers and stakeholders to refine content offerings
- Work closely within Health Systems & Government Services marketing, sales, design, and product teams to ensure content aligns with overall business objectives and messaging
- Collaborate on projects requiring integrated marketing efforts
- Keep abreast of industry trends, emerging content formats, and best practices to enhance content strategies
- Experiment with new content formats and technologies to engage audiences effectively
Required Skills and Qualifications:
- Develop strong relationships with key internal stakeholders to facilitate content creation and distribution
- Present content initiatives and results to internal teams and leadership
- Attend industry events and conferences as needed to inform and support content marketing strategies
- Perform related duties as assigned
- Candidates should have a minimum of five (5) years of experience in content marketing, communications, or a related field
- This position requires a bachelorβs degree in marketing, communications, journalism, or a related discipline, or an equivalent combination of experience and education
- Candidates must have a proven track record of developing and executing content strategies and creating engaging content that drives business results
- A portfolio showcasing a variety of work, including written materials, presentations, and case studies, is required
- Demonstrated expertise in content marketing best practices, including content strategy development and execution
- Exceptional verbal and written communication skills
- Strong interpersonal and collaboration skills
- Highly creative, with experience writing for diverse business-to-business audiences
- Excellent organizational and project management skills
- Detail-oriented with superior PowerPoint skills and proficiency in Microsoft Office 365 (Word, Excel, Outlook)
- Ability to manage multiple projects simultaneously and meet deadlines
- Strong analytical skills to interpret content performance data
- Experience in the healthcare or pharmaceutical industry is a plus
- 10-15% of travel
What Cencora offers
We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team membersβ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora
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