Content Marketing Manager

At Eneba, we're building an open, safe, and sustainable marketplace for the gamers of today and tomorrow. Our marketplace supports close to 20m+ active users and growing fast, with a level of trust, safety, and market accessibility unparalleled to none.

About the team

The Marketing Team drives growth in a sustainable way with the aim of becoming the leading marketplace for gamers, merging data-driven optimisation, entertainment, and creativity to build a strong, fun, and trustworthy brand.

About you

You're a technical direct line manager who turns content into performance results and trust narratives. You lead through data — reading signals across channels, building forecasted growth cases, and making decisions that connect user-centric communication to measurable business outcomes. You don't create content; you build the systems, teams, and direction that make great content happen at scale.

Responsibilities

• Lead and develop a team of managers and ICs across 7 content functions: Reputation, PR, Content Production, Content Ops/Localization, Newsletters, Campaigns, and Lifecycle
• Build and own the 1-year content strategy and quarterly goal framework with clear bottom-line impact (GMV, CR, trust metrics) across all functions
• Own the hiring, onboarding, and development of ICs and managers within each function
• Lead the team's AI/LLM adoption, setting the pace and direction for automation of research, production, and distribution processes
• Set and run quarterly OKRs and 1:1s, career development conversations, and performance cycles for all direct reports
• Represent the content function in cross-functional planning with Marketing, Product, Growth, and Tech, translating business priorities into content strategy and vice versa
• Oversee PR strategy across B2B, B2C, and Employer Branding channels

Requirements

• 5+ years in content, marketing, or communications roles, with 3+ years managing multi-functional teams (managers and ICs)
• Proven track record as a direct line manager, running 1:1s, goal cycles, career conversations, performance evaluations, and hiring
• Startup mentality: high ownership, high pace, ability to push self and team toward challenging quarterly targets
• Data-driven decision-making, comfortable with CR, GMV, ROAS; able to research, forecast, and build business cases with measurable bottom-line impact
• Experience leading AI/LLM adoption or content/lifecycle automation initiatives at scale
• Strong cross-functional collaboration and stakeholder communication skills
• Fluent English (business language); Kaunas or Vilnius based, hybrid one day a week in the Kaunas office

Nice to have

• Background in online reputation management (Reddit, Trustpilot, review platforms)
• PR or communications experience (B2B, B2C, or Employer Branding)
• Experience in gaming, digital marketplaces, or global consumer platforms
• Experience building or scaling newsletter, lifecycle, or campaign functions

What it's like to work at Eneba

• Opportunity to join the Employee Stock Options program
• Opportunity to help scale a unique product
• Various bonus systems: performance-based, referral, additional paid leave, personal learning budget
• Paid volunteering opportunities
• Work location of your choice: office, remote, or a mix of both
• Personal and professional growth supported by well-defined feedback and promotion processes