Content Marketing Manager

I'm hiring a Content Marketing Manager to join the Marketing team at Opensense.

Someone who gets that content isn’t just words, it’s distribution, intent, and momentum. You’ll be the voice behind how we show up across every channel that matters from blogs to podcasts, videos, and social (LinkedIn, Reddit, Quora).

You’ll act as both producer and distributor:

→ Writing and managing long-form content that performs in search
→ Leading webinars, podcasts, videos, and social content
→ Driving organic growth through SEO / GEO, content distribution, community-led channels.

If you love blending creativity with performance and can build a content program that actually moves the needle, we want you!

Referrals always appreciated. If someone in your network comes to mind, feel free to connect them with me or tag them below to send them my way.

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Location: Remote (US preferred) Salary: $90K–$140K USD range - adjusted for experience, expertise, and location.

About Opensense

At Opensense, every email is a brand moment. We help marketing and IT leaders turn everyday communication into a powerful channel for brand, engagement, and revenue. Our platform goes beyond email signatures, with digital business cards, advanced analytics, and sales enablement tools built for mid-market and enterprise teams.

About the Role

We’re looking for a Content Marketing Manager to drive inbound growth and elevate our voice in the places our buyers live online. You’ll help shape and scale the media side of our marketing — creating and distributing content that builds awareness of Opensense and drives measurable traffic and demand. You’ll act as both producer and distributor: writing and managing blogs, guides, and other long-form assets that perform in search, while also leading webinars, podcasts, videos, newsletters, and social content across LinkedIn, Reddit, and Quora. 

A key focus of this role is driving organic growth through SEO and GEO — helping Opensense rank for high-intent marketing and IT keywords.This role is equal parts operator and creator: you’ll manage what already works while bringing new ideas to expand our reach, improve quality, and make Opensense’s content a trusted resource.

Responsibilities

• Own and manage content strategy - newsletter, podcast, webinars, blogs, etc.
• Create and manage long-form pillar content (blogs, guides, playbooks, landing pages) optimized for SEO and GEO.
• Develop content tailored to both Marketing and IT personas, aligning with Opensense’s brand voice and GTM priorities.
• Improve and streamline existing processes for content creation and distribution.
• Manage Opensense’s presence on LinkedIn, Reddit, Quora, and other channels where buyers are active.
• Ensure consistent, high-quality posting and engagement; also work with our team to help launch, improve and measure each teammate’s growing LinkedIn audience and content strategy.
• Build credibility by engaging in conversations, posting thought leadership, and amplifying Opensense content.
• Map content to the buyer journey; support ABM, outbound, and expansion plays.
• Repurpose content into social posts, sales enablement, event buzz. Own SEO roadmap, track keyword rankings, report on traffic and inbound pipeline.
• Use AI/LLMs to scale ideation, research, and personalization.

Impact + KPIs

• Increase organic traffic to Opensense site year over year. Rank in top 5 for 8–10 priority keywords tied to Marketing + IT personas.
• Drive growth in engagement on LinkedIn, Reddit, Quora (measured by comments, shares, discussion upvotes).
• Contribute 15–20% of new pipeline sourced from organic/inbound channels within 12 months.
• You understand what works on different platforms—what drives conversation on LinkedIn vs. what performs on YouTube.

About You

• This role is perfect for someone who: Loves building programs that blend community, content, and creativity.
• 3+ years of experience in content marketing, ideally in B2B or SaaS.
• Hands-on with community-style channels — you’ve run newsletters, podcasts, or webinar programs. 
• You know how to repurpose a single idea into multiple formats — from blog to video to social.
• Comfortable using tools like HubSpot, SEO platforms, and others that help you measure and optimize performance.
• You bring creativity and new ideas, but you also value process, structure, and consistency.
• Experience working with design tools or basic audio/video editing is a plus.
• Bonus: You’ve experimented with AI or LLM tools to ideate, edit, or scale content.

Benefits at Opensense

We want you to do your best work and feel supported — in and outside of work. Here’s what we offer:

• Remote-First & Flexible: Work from anywhere, with the flexibility to create your own schedule.
• Comprehensive Healthcare: Flexible medical plan options, plus dental and vision coverage.
• Wellness Support: One Medical, Talkspace therapy, Kindbody family care, Health Advocate, and a free Peloton App One membership.
• Financial Benefits: HSA and FSA accounts, and voluntary disability and life insurance.
• Flexible PTO: Take the time you need to rest and recharge.

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☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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