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Content Marketing Lead

Bolt.new
Full-time
Remote
Remote (Global)
B2B Content Marketing, AI and Automation

I’m hiring a content marketer’s dream job:

Most content marketers inherit a mess.

Years of outdated posts.
A blog that needs resuscitating.
A calendar full of things that need maintaining instead of things that move the brand forward.

By the time you’re done keeping everything alive… there’s barely any time left to put your stamp on anything.

This role is the opposite of that.

At Bolt, you get a genuinely fresh start — but not from zero.

You’re stepping into a brand that’s exploding in awareness, used by millions, and became the second-fastest product to hit $40M ARR behind ChatGPT.

Bolt is evolving quickly — and with the product and the market shifting this fast, the stories we tell matter more than ever.

Which is why we’re hiring a Content Marketing Lead — someone who wants real ownership, not a maintenance role. Someone who’s excited to define the voice, the system, and the narrative from the ground up.

And we need someone who wakes up thinking about stories, narratives, moments, and clarity — someone who wants to build a content engine that doesn’t just “publish,” but actually shapes how an entire industry understands a category that didn’t exist a year ago.

If that sounds like your dream job, go hit the link in the comments.

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🚀 About Us

We’re StackBlitz!

We’re the team behind WebContainers, the groundbreaking technology that made it possible to run Node.js right in your browser. No installs, no setup, just instant dev environments. That innovation kickstarted our journey in 2019 and powers the blazing-fast online IDE used by over a million developers every month.

But we didn’t stop there.

We took everything we learned from building WebContainers and used it to create Bolt.new. The fastest way to go from idea to production without writing traditional code. Think of it as the Canva or Figma for full-stack applications: a next-gen, AI-powered builder that lets you create, edit, and deploy web and mobile apps instantly, right in your browser.

WebContainers make it possible. Bolt.new brings it to life. Together, they reimagine what it means to build software lowering the barrier to entry, speeding up workflows, and unlocking creativity for the next generation of builders.

We’re a globally distributed, fully remote team of passionate engineers, designers, and creatives building the future of software development. If you love shipping fast, solving real problems, and pushing the boundaries of what’s possible we’d love to meet you.

✨ About This Opportunity

We’re looking for a Content Marketing Lead to own Bolt’s day-to-day brand presence, community narrative, and thought leadership. You’ll turn company strategy into stories, campaigns, and programs that elevate Bolt in the market and deepen engagement with our community. This is a foundational role — part strategist, part creator, part system-builder. You’ll be responsible for building the content engine that fuels awareness, education, and growth across the entire GTM motion.

🛠️ How You'll Contribute 

  • Shape how Bolt shows up in the world — architecting the narratives, systems, and content programs that define our brand, influence the market, and keep Bolt top-of-mind for product builders everywhere.
  • Lay the foundation for a small but high-output content + community team as we continue to scale
  • Build and manage Bolt’s editorial calendar across blog, newsletter, case studies, and social.
  • Write, edit, and produce high-quality content that drives engagement, education, and thought leadership.
  • Translate company strategy and product priorities into narrative arcs, campaigns, and content programs.
  • Partner with Product Marketing, Growth, and Lifecycle to align content with launches and GTM moments.
  • Lead and amplify community-driven content programs, success stories, and partnerships.
  • Oversee content distribution across, email, and social channels to maximize reach and consistency.

💡 Qualifications

  • 5+ years in content marketing, editorial, or brand storytelling roles.
  • Strong writing, editing, and narrative development skills — you can turn ideas into compelling stories.
  • Experience running content calendars, programs, or campaigns end-to-end.
  • Comfort collaborating with leadership and cross-functional partners (Product, Growth, Sales, Community).
  • Ability to balance fast execution with high editorial quality.
  • Experience working in fast-paced, startup environments or similarly high-velocity teams
  • Strong verbal and written English communication skills are required, as this role involves frequent collaboration with team members, stakeholders, and customers where English is the primary working language.

🎯 Bonus Points 

  • Experience with AI tools, product management audiences, or developer-facing content.
  • Background in community-led growth or content tied to events and partnerships.
  • Ability to produce or oversee multi-format content (video, social, long-form, educational series).
  • Startup or high-velocity environment experience.

📌 A Few Notes

  • You do not need a college degree to apply
  • You do not need to be located in the U.S. — we’re remote-friendly
  • You do not need to meet every qualification listed above

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☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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