About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About You
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
About The Role
Shopify's Retail team seeks an experienced B2B Content Marketer to create high-impact content that showcases the power of Shopify's solutions for mid-market and enterprise clients. This strategic role involves collaborating across teams to develop and deliver compelling content that accelerates the sales pipeline. The ideal candidate will combine deep B2B marketing expertise with strong storytelling abilities to effectively communicate Shopify's value proposition to sophisticated business audiences.
Want to learn more? Here are a few details around what it takes to be successful in this role:
Your day-to-day:
- Set the standard. The right person won't just meet our current standards for quality; they'll raise us to new heights and help shape our overall retail narrative. It's an exciting time to help grow Shopify's retail business, and we need people who have a deep understanding of the commerce space and are motivated to define and continually evolve what "great content" means for our team.
- Develop first-rate content. The essential skill of any content marketer is to disambiguate. Alongside your ability to distill complex topics and explain them clearly, you’re eager and able to interview subject matter experts and analysts to extract as much information as you need to ensure your content is accurate and thorough.
- Work closely with product and sales. This role requires you to have a deep understanding of Shopify’s product and roadmap, our mid- and upmarket buyers, and their challenges and needs. You’ll work closely with product marketing and sales in order to create the right content at every stage of the buyer journey.
- Manage projects end-to-end. Success in this cross-functional role demands strong project management skills—you'll need to coordinate multiple stakeholders, manage competing priorities, and drive projects from ideation to completion while maintaining clear communication throughout.
- Troubleshoot and problem-solve. Content for a C-suite audience is high- stakes. Because of this, deliverables will go through several reviews and iterations before it’s ready for public consumption. The right person can get buy-in and alignment from senior leadership, establish (and enforce) a clear review process, and manage stakeholder expectations to move the project along in a timely manner.
- Drive real, measurable business results. You’re comfortable working on a marketing team that’s inspired by insight but guided by data. You use research and audience insight to develop content plans, and you’ll be right at home proving you are adding high-quality leads to our pipeline.
Requirements for the role:
- You have a demonstrated track record as a content marketer with 8+ years of experience
- You have first-class writing and editing talent, and a knack for distilling complex subjects and explaining them clearly
- You have extensive B2B marketing experience working in the SaaS space and writing for a sophisticated audience (ideally, in the C-suite)
- You understand how B2B marketing funnels work, and have developed content for multi-channel campaigns
- You're versatile across all content formats, including blog posts, newsletters, long-form content, webinars, and more
- You’re able to interact well with subject matter experts, especially engineers and developers, and have strong interviewing skills
- You love digging into the data—whether it’s research for a report or data about how your content is performing, you’re not shy around numbers
- You work in the service of your readers; this is an idea you take very seriously. That means you can easily see yourself becoming obsessed with figuring out where enterprise commerce is headed on behalf of our audience
📢 Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.