About this Role
Our Director, Content Marketing is a core member of our Marketing team. We are looking for someone who will lead the charge in developing high-impact content that resonates with our customers, prospects and partners. This person will lead the creation and execution of diverse, full-funnel content that supports revenue goals and enhances our market position.
Responsibilities
- Create and oversee content marketing plans, including content creation, optimization and distribution with an SEO strategy. Conduct market research to identify target audiences and content opportunities (using key providers such as Gartner, Hackett, etc.)
- Create engaging content across different mediums (e.g., blog posts, whitepapers, case studies, email campaigns, sales collateral, social media updates, videos, etc.)
- Develop content for the Arkestro website, including continuously assessing website content for conversions.
- Manage social media presence and engagement
- Work with the Director, Digital Marketing to create email marketing campaigns and together analyze website traffic and user behavior to identify areas for improvement
- Collaborate with cross-functional teams to establish content request workflows (e.g., sales, product, product marketing) to ensure enablement, success, and consistency across the buyers journey
- Work closely with analysts and thought leaders on interviews, reports, and eBooks to integrate expert insights into high-quality content
- Help to frame the product marketing strategy, including target audience prioritization, positioning and messaging; contribute to marketing mix strategy development
- Expertly translate product capabilities into buyer benefits and business outcomes, to be leveraged in market facing positioning and messaging
- Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
- Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities
Qualifications
- 5+ years experience working in content marketing or a related role for a SaaS company (ideally focused on procurement, sourcing, or supply chain solutions)
- Proven track record of developing successful content strategies and marketing to enterprise customers
- Experience working cross-functionally with teams to deliver critical customer insights and enablement material for multiple teams
- Proven track record of delivering projects on time for executive-level teams
- Ability to work in a fast-paced environment within a growth stage company and passion to work with disruptive technology
- Exceptional writing and copy editing skills with a keen eye for detail - writing for B2B/ SaaS, Sprout, WordPress, LinkedIn ads, GoogleAds, SEM Rush (or similar tool), and Hubspot or similar CRM
- Innovative thinker with a passion for storytelling and audience engagement
- Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets
- Ability to report on metrics that matter, report on what is working, what isn't. Familiar with Google Analytics.
Pay Range
$125,000 - $150,000 USD
Arkestro is committed to providing our employees with a benefits package designed to give you the flexibility you need to ensure a healthy life/work balance. Arkestro offers our employees great benefits and perks, including, but not limited to:
- Competitive salary and startup equity
- Medical, Dental, Vision insurance premiums covered up to 100% (employee only)
- 401K matching
- Unlimited PTO
- A remote-first team with regular opportunities to get together in person for team building, design sprints, and customer visits
- A one time allowance of $1,500 for home office supplies
- Annual budget of $1,000 for learning and professional development
- Diverse, inclusive, highly collaborative, and vibrant culture
Arkestro is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Disclaimer
Please note this job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and that additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands. Arkestro reserves the right to change duties, responsibilities and activities at any time with or without notice.
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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements.
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