Content Marketing Coordinator

The team is looking for a Content Marketing Coordinator. Please pass along to any strong candidates. Thanks!

Posted by: Richard (Rick) Andreoli, Director, Content and Partner Marketing

Content Marketing Coordinator
Sony Pictures Entertainment FAST Channels

Overview

Sony Pictures Entertainment is seeking a highly organized Content Marketing Coordinator to support the Director of Content and Partner Marketing. This role will help execute daily marketing operations, coordinate with internal teams and external partners, manage promotional campaigns, and ensure the successful delivery of monthly marketing initiatives.

The ideal candidate is organized, proactive, and passionate about entertainment, sports, and pop culture. They should have a working knowledge of gaming, comics, horror, sci-fi, anime, action, cult films, sports, and other “geek culture” genres. They don't need to be experts in every area, but they should be excited to dive into new franchises, leagues, teams, athletes, genres, and audiences, researching unfamiliar topics to quickly become knowledgeable about the content they're helping to market. A genuine enthusiasm for discovering and sharing entertainment is essential.

This position is ideal for someone who enjoys project management, content marketing, creative collaboration, data analysis, and working in a fast-paced environment where no two days are the same.

Key Responsibilities

Promotional Operations

• Support the planning and execution of monthly promotional campaigns.
• Coordinate promotional calendars and ensure campaigns launch on schedule.
• Track promotional requests from channel partners and maintain organized project timelines.
• Assist in preparing promotional recommendations, campaign documentation, and presentation materials.

Partner Coordination

• Serve as a day-to-day point of contact for partners and internal stakeholders.
• Schedule meetings and coordinate follow-ups with content providers, marketing teams, and creative services.
• Collect and organize promotional assets including logos, artwork, trailers, and metadata.
• Maintain partner communication records and campaign status updates.

Campaign Management

• Coordinate campaign setup and execution across the platform.
• Manage creative approvals between partners, designers, and internal marketing teams.
• Ensure marketing materials meet Sony brand standards and platform specifications.
• Monitor campaign execution and proactively identify and resolve issues.

Data and Reporting

• Maintain marketing trackers, promotional calendars, and campaign databases using Microsoft Excel and Airtable.
• Compile weekly and monthly performance reports.
• Analyze campaign performance, engagement metrics, and promotional effectiveness.
• Assist in developing reports, dashboards, and presentations for leadership.

Creative Support

• Prepare and resize promotional artwork using Adobe Photoshop.
• Organize and maintain creative asset libraries.
• Perform quality assurance on creative assets prior to publication.
• Coordinate creative revisions with design group and external partners.

Process and Project Management

• Maintain Airtable databases used to manage promotional requests and campaign workflows.
• Help improve documentation and operational processes as the platform grows.
• Keep project timelines current and ensure deadlines are consistently met.
• Coordinate across Marketing, Programming, Product, Analytics, Sales, and Content Operations teams to ensure smooth campaign execution.

Industry Research

• Monitor trends across the streaming and FAST television landscape.
• Research entertainment properties, sports, franchises, genres, audiences, and competitors to support promotional recommendations.
• Stay informed on emerging pop culture trends and prepare competitive analyses and market summaries for leadership.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, Media, or a related field.
• 2–4 years of experience in marketing, media, streaming, entertainment, or project coordination.
• Strong organizational and project management skills with exceptional attention to detail.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously while meeting deadlines.

Preferred Skills

• Advanced Microsoft Excel skills, including pivot tables, formulas, reporting, and data analysis.
• Experience with Airtable or similar project management platforms.
• Working knowledge of Adobe Photoshop for basic image editing and asset preparation.
• Experience creating presentations using Microsoft PowerPoint.
• Familiarity with project management tools such as Asana, Monday.com, or Jira.
• Knowledge of streaming television, entertainment marketing, or digital media is a plus.

Desired Personal Attributes

• Solution-oriented mindset with the ability to identify challenges and proactively recommend practical solutions.
• Quick learner who can rapidly understand new tools, workflows, entertainment properties, and sports.
• Naturally curious and comfortable asking thoughtful questions to gain clarity before moving forward.
• Strong executor who can take direction, apply feedback, and independently deliver high-quality work with minimal supervision.
• Adaptable and comfortable working in a fast-paced environment where priorities can shift quickly.
• Collaborative team player with a positive attitude and strong sense of ownership.
• Self-motivated, dependable, and committed to delivering high-quality work.

Success in This Role

Success in this role means becoming a trusted operational partner who keeps marketing initiatives organized, on schedule, and moving forward. The Content Marketing Coordinator will help ensure campaigns are executed efficiently, partner communications are timely and professional, creative assets are delivered accurately, and reporting is maintained with precision.