Content, GEO and Community Lead

🚨 I’m hiring! 🚨

Looking for a Content, GEO & Community Lead to join my team at Userflow.

Looking for a killer writer + strategic thinker who can go beyond SEO/blogs and is excited about GEO, community, influencers, video, and experimenting with new distribution channels -- and wants to build it all without a playbook. 😉

Know someone great? Send them my way!

Posted by: Christy Huggins, VP of Marketing

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About Userflow

Userflow makes it easy for SaaS teams to build in-app guidance, onboarding flows, and product adoption experiences—without bugging engineering. Our two products, Adoption Studio and Adoption Agent, serve product, CS, and growth teams at hundreds of SaaS companies. We're a small, fast-moving team with a big product surface and a genuinely good product. If you've ever been the person who cares way too much about whether a user actually gets value on day one, you'll fit in here.

The role

We're looking for a Content, GEO & Community Lead to own how Userflow shows up in the world—not just on our blog, but in AI search results, community conversations, social feeds, and the places where product and CS teams actually go to learn.

This is a content role, but you'll spend as much time thinking about distribution, AI channels, video strategy, influencers, and visibility as you do writing. You'll bring strong AI affinity—using AI tools heavily as a core competency for strategy and execution—and bring a daring, creative mindset to test experimental growth initiatives across emerging platforms. And you'll build community presence that's genuine.

You'll report directly to the VP of Marketing and work closely with our lifecycle marketer, GTM engineer, CS team and PMs.

What you'll own

GEO / AEO / SEO

• Own Userflow's visibility across AI search and generative discovery channels—ensuring we show up accurately, prominently, and proactively when buyers ask ChatGPT, Claude, or Google about product adoption tools
• Develop and execute the content strategy that feeds that engine: structured Q&A, comparison content, use case pages, thought leadership with a real point of view
• Manage our SEO agency and AI GEO platform, building strategy and owning execution
• Track and report key metrics across AI and traditional search

Content

• Own the editorial calendar and blog
• Write and edit across surfaces: website, blog, social, email copy (in partnership with lifecycle), launch assets
• Build and run advanced, AI-powered content workflows—leveraging AI daily for prioritizing, drafting, editing, and repurposing to accelerate output and amplify distribution across emerging AI channels
• Help expand our webinar program into a predictable channel
• Drive a video content strategy that scales our product narrative, from short-form clips that perform in social feeds to educational webinars and demos that build trust

Community & advocacy

• Build Userflow's presence in the places our buyers actually are—bringing a creative mindset to test experimental and unconventional growth initiatives across LinkedIn, Reddit, G2, and relevant community forums
• Build on our current influencer program by identifying and cultivating relationships with micro-influencers and practitioners
• Work with CS to turn happy customers into visible advocates
• Own our G2 review strategy and customer advocacy program

What we're looking for

• Strong writer and editor with a real point of view
• Hands-on experience with GEO or AEO: you understand how AI search works and have actively optimized for it
• Genuinely comfortable with AI tools: you use them daily and you’ve built or run an AI-assisted content workflow (briefing, drafting, editing, or repurposing) with concrete examples.
• A daring, experimental mindset: willing to take bold, creative distribution bets, launch unconventional campaigns, and iterate quickly based on results
• Distribution-minded: you think about where content lands, not just what it says
• You navigate by compass, not map: comfortable owning ambiguous problems end-to-end and figuring out the right path, rather than needing detailed process or hand-holding.
• Experience in B2B SaaS; familiarity with PLG companies is a plus

What we offer

• Competitive salary + equity
• Full benefits (medical, dental, vision)
• Remote-first, async-first culture
• A small team where your work is visible and your ideas actually get used
• The chance to build something from scratch—we're early enough that this role will truly shape what content and community look like at Userflow