Content Editor

🎉I'm hiring!🎉

Kin Insurance is looking for an editor with experience in home insurance, data journalism, educational content that performs well on SEO & GEO channels, and managing a pool of freelance writers. The role reports directly to me on the organic growth side of our Marketing team, which is led by Elin Nozewski.

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Kin is redesigning insurance to be smarter, faster, and centered on the customer. We use intelligent pricing, offer seamless bundling, and make every step (from purchasing, servicing to claims) simple and friction-free, especially in the places traditional insurers often ignore.

We empower people to protect what matters most, starting with their homes and expanding to all they value, in a world where climate risks, rising costs, and outdated systems leave too many behind. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to:

• Built In Chicago's Best Places to Work, Midsize Companies (2021-2025).
• Forbes' America's Best Startup Employers (2021- 2024, Ranked #37 in 2024).
• Inc. 5000 Fastest-Growing Private Companies.
• Forbes’ Fintech 50.

Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

We’re looking for a strategic, detail-oriented Content Editor to lead the full content production cycle for Kin.com. In this role, you’ll be responsible for outlining, assigning, editing, and publishing high-quality home insurance content on our website.

Reporting to the Senior Content Manager, you’ll collaborate closely with the Senior SEO Manager, the broader marketing team, and our network of freelance writers to ensure every piece of content is accurate, engaging, and optimized for performance.

A day in the life could include:

• Own and manage the end-to-end editorial process for all content published on Kin.com
• Develop content outlines and briefs based on keyword research, SEO and GEO strategy, and audience needs
• Edit and revise content to ensure clarity, accuracy, consistent tone, grammatical correctness, and alignment with SEO and GEO best practices
• Write a monthly data study for media coverage using a national survey provider for new findings
• Maintain the editorial calendar to ensure consistent publishing cadence and alignment with business priorities
• Manage the content publishing process, including formatting, uploading, final QA, and publication via Kin’s CMS
• Collaborate with subject matter experts (insurance and legal) to ensure content meets compliance and regulatory standards
• Oversee a pool of freelance writers: assign work weekly, provide feedback, and ensure high-quality deliverables
• Lead content overhauls and optimizations for existing pages based on editorial and SEO and GEO best practices
• Track and manage the content workflow using Airtable, JIRA, and Google Workspace tools
• Partner with the SEO/GEO Content Manager to monitor content performance and surface actionable insights

I’ve got the skills … but do I have the necessary ones?

• 5+ years of experience in content editing, including experience with home insurance content
• Ability to edit and review content quickly while maintaining an incredible attention to detail
• Excellent communication skills with a passion for collaborating across various departments
• Excellent writing and editing (AP Style) skills, including the ability to write about complex home insurance topics in a simple, easy to understand way
• Services to be performed and results to be achieved: Outlining, assigning, editing, and publishing 35 articles per month (exact volume depending on length & complexity) on various home insurance topics.

Systems and software:

• Gmail & Google Drive: For communicating with and editing freelancers
• Zesty (CMS): For publishing articles
• JIRA: For collaboration
• Airtable: For production tracking and reporting

Other notes:

• The use of AI tools, including but not limited to ChatGPT and Google Gemini, to edit or assist in editing your drafts is prohibited
• The content you produce will be fully owned by Kin, even if you are no longer a contractor or employee with Kin at any point in the future.

Bonus Points:

• Experience in insurance, fintech, or another highly regulated industry
• Property and Casualty Insurance License (any state)
• Experience acting as a media-facing spokesperson
• Familiarity with content analytics tools (e.g., Google Analytics, Ahrefs, SEMrush)

Oh, and don’t worry, we’ve got you covered!

We offer a comprehensive benefits program, allowing you to choose the benefits that are best for you and your family including: Medical, Dental, Vision, Life Insurance and Disability Insurance options, an Employee Assistance Program, as well as elective voluntary benefits such as accident insurance, hospital indemnity, critical illness, legal assistance and pet insurance.

• In addition to these benefits, we also are excited to offer the following:
  • Competitive salary and equity
  • 401K with a company match of up to 4%
  • Flexible PTO for exempt employees, along with 8 company-observed holidays
  • A paid parental leave program that provides 100% salary continuation of up to 14 weeks for birthing parents and 8 weeks for non-birthing parents
  • Continuing education and professional development opportunities

Kin will accept applications for the role until October, 27th, 2025

For Sales Agents and Customer Service Agents: These roles sit in any of the following 30 states: AL, AZ, CO, FL, ID, IL, IN, KS, KY, MA, MD, ME, MI, MN, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI.

For all other positions, these roles can sit in any of the following 40 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above.

State locations and specifics are subject to change as our hiring requirements shift.

About Kin

Kin is the only pure-play, direct-to-consumer digital insurer focused on the growing home insurance market. We make policies convenient and affordable through a technology platform that delivers a seamless user experience, customized options for coverage, and fast, high-quality claims service. Kin is a fully licensed carrier that offers coverage through its reciprocal exchanges which are owned by its policyholders. To learn more, visit www.kin.com.

EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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